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| The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | 
 enlarge | Author: Guy Kawasaki
Publisher: Portfolio Hardcover
Category: Book
List Price: $26.95
Buy New: $8.99
You Save: $17.96 (67%)
Buy New/Used/Collectible from $8.99
Avg. Customer Rating:  (184 reviews)
Sales Rank: 1254
Format: Illustrated
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 226
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.3 x 0.7
ISBN: 1591840562
Dewey Decimal Number: 658.11
EAN: 9781591840565
ASIN: 1591840562
Publication Date: September 9, 2004
Release Date: September 9, 2004
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Flawless teaching of glitter July 31, 2007
5 out of 5 found this review helpful
I read this book, found it completely motivating, wrote a business plan, won first place in a $250k business plan competition using my plan based on this book, raised $2.5m on a plan based on this book, and then crashed my company 1.5 years later.
What happened to a company with so much promise? We had too much success too fast, and I credit/blame the book. I re-read the book after we crashed and found that everything we did right was straight from the book. And everything we didn't do right eluded us AND the book. This book will 1. teach you glitter and 2. effortlessly get you started on the right path. STARTED! ...and that's all. The title doesn't lie.
If you're experienced and know how to run a company, then I HIGHLY recommend this book to polish up your next venture for VCs. If you're like me and haven't run companies before, then you have much, much more work to do besides the exercises in the book.
I'm told that "Venture Management Handbook" is a good book, and I'm ordering it today.
 The Art of the Start without a doubt! July 23, 2007
This book will do exactly what it claims. It will teach you how to get started in just about anything.
I'm a young entreprenuer that has some experience but not lots. I found the information in this book to be extrememly useful. I would say that it was probably the most valuable book I've read about business.
Very practical and down to earth. July 18, 2007
1 out of 1 found this review helpful
Guy Kawasaki is often criticized in the blogsphere for not being eligible to write books like this one on the grounds of never really starting a company of his own. I am not going to argue that, simply because it does not matter.
First of all, there is no "silver bullet" or a "secret formula" to start a successful company and it would be stupid to expect this book to be one. Secondly, on a practical note, "The Art of the Start" is filled with very pragmatic advice, often coming not from Guy himself but rather his friends, venture capitalists, angel investors and/or successful founders and generally everything makes a lot of sense.
Most likely, the book will NOT be something of a revelation for you, but it should re-assure you about this you're right about, and possibly will tell you something new and helpful. Besides, it is really tiny. Get it on a train/plain with you and be done with it.
Wonderful, no BS book June 14, 2007
This is a wonderful book written by a person with a lot of experience. As usual, Guy tells it like it is and gives concrete and specific advice. Step-by-step he explains what the problem is, what are the common wrong ways of solving it are and what are the common correct ways of addressing the situation. Guy gives examples and employs his excellent sense of humor.
The structure of the "Art of the Start" allows reader to use it as a reference manual - chapters can be revisited at a later time for a "refresher".
There is simply no BS in the book - it is all about the subject matter. I wish more authors followed Guy's example.
 From a smart guy, but it's not very sophisticated June 7, 2007
0 out of 1 found this review helpful
Then again, K.I.S.S. - keep it simple stupid - is not bad advice. Just that the book is a little cheesy. But it has some good stuff - likely to address at least one question you have.
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