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| The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | 
 enlarge | Author: Guy Kawasaki
Publisher: Portfolio Hardcover
Category: Book
List Price: $26.95
Buy New: $8.99
You Save: $17.96 (67%)
Buy New/Used/Collectible from $8.99
Avg. Customer Rating:  (184 reviews)
Sales Rank: 1282
Format: Illustrated
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 226
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.3 x 0.7
ISBN: 1591840562
Dewey Decimal Number: 658.11
EAN: 9781591840565
ASIN: 1591840562
Publication Date: September 9, 2004
Release Date: September 9, 2004
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Excellent book - bad reviews from the unexperienced February 18, 2008
"The Art of the Start" ranks as one of the best book around on the subject of startups. It points any entrepreneur or start up leader in an excellent direction. Like all of Mr. Kawasaki's books I've read, it is very readable, to the point, and filled with invaluable information. You just have to be at a point in your career/life where your experience allows you to hear Guy's message. This book applies to any startup - including those that do not wish to pursue VC or other equity financing options. In fact, Guy makes it abundantly clear that VC may not be worth it for many organizations.
I suspect the bad reviews are from wannabees who haven't been-there or done-that. It's not a fill-in-the-blank recipe book overflowing with minutia that some reviewers think it should be, but rather it contains a broad message. A guiding principle of sorts. Mr. Kawasaki cannot hope to convey a clear message if he's spending all his time on the tedium of accounting, product pricing, or marketing details. For example, listen to his message and keep on the right side of the cash curve when bootstrapping. If you need the details on cash flow, product pricing, margins, and inventory management, then buy a book on the subject. Or better yet, as Guy suggests, find someone like an angel to help and mentor you.
Good luck and strive to make your mark on the world.
Sharp and Articulate January 14, 2008
You've heard `Success leaves Clues". Save yourself a lot of headaches. I purchased this book over 2 years ago and found myself pulling it off the shelf again for a second valuable read. Opportunities are too precious as well as wasting your time and finances. Great read for the entrepreneur and upper management.
Irreverent, Sarcastic, Unconventional - and Very Useful December 30, 2007
This is not a comprehensive manual detailing every aspect of how to start a business. Instead, it's more like a personal consulting session with an experienced venture capitalist, pointing you in the right direction in areas where you might otherwise go astray.
While the advice is geared to rapid-growth high-tech startups in need of venture capital, there is much wisdom here that can be applied to other business situations. For instance, most of the advice on how to make an effective venture capital pitch could be applied to sales presentations in general.
While picking up some great business pointers, you should have some fun with the author's irreverent, sarcastic, unconventional approach. The pace of the book is lively, the advice is insightful, and you'll enjoy a few belly laughs before you reach the last page.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
A 'must read' for all people starting their own business. December 3, 2007
It is well written, easy to read, and the author has a experience in the field of starting up a company from both the investor and a proprietor point of view.
There are a number of other books on the topic, but I found this one the best in terms of practical use and....well, helping get started!
 power point presentation style October 31, 2007
only a few good ideas that are presented in powerpoint style. but the book lacks depth.
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