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| ESPRESSO! Starting and Running Your Own Specialty Coffee Business | 
 enlarge | Authors: Joe Monaghan, Julie Sheldon Huffaker
Publisher: Wiley
Category: Book
List Price: $18.95
Buy New: $0.01
You Save: $18.94 (100%)
Buy New/Used from $0.01
Avg. Customer Rating:  (14 reviews)
Sales Rank: 257466
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.9 x 0.6
ISBN: 047112138X
Dewey Decimal Number: 647.95068
EAN: 9780471121381
ASIN: 047112138X
Publication Date: October 1995
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 thin coffee June 19, 2003
7 out of 8 found this review helpful
This book is better than nothing but has no real depth. It lacks any real financal information or planning guidelines. In the era of the web there are almost no sites or addresses listed.This is just a walk in the park where it must have been written. If you are serious, look elsewhere.
Rather disappointing May 18, 2003
5 out of 6 found this review helpful
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info about how espresso machines work, plus the vocabulary to go with them, but beyond that was filled with a lot of not-so-helpful filler. It focuses too much on espresso carts considering it didn't represent itself as being for that (if that's what you want to do, it'll be more helpful) and even goes so far as to be condescending at times - reminding you to be polite in challenging a demonstrator to pull a better shot of espresso if the first one is lacking. Overall not a complete waste of money, but definitely not something I'll be referring back to.
Rather disappointing May 18, 2003
2 out of 3 found this review helpful
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info about how espresso machines work, plus the vocabulary to go with them, but beyond that was filled with a lot of not-so-helpful filler. It focuses too much on espresso carts considering it didn't represent itself as being for that (if that's what you want to do, it'll be more helpful) and even goes so far as to be condescending at times - reminding you to be polite in challenging a demonstrator to pull a better shot of espresso if the first one is lacking. Overall not a complete waste of money, but definitely not something I'll be referring back to.
Very Basic April 25, 2003
9 out of 10 found this review helpful
This book barely skims what you will need to know to open a specialty coffee establishment. If you are interested in opening a cart or kiosk or are just toying with the idea of opening an espresso establishment; then this book is a good starting point. If you are planning to open an espresso shop or drive through then I suggest that you put your money elsewhere.
good place to start December 11, 2001
2 out of 2 found this review helpful
I ignored some of the negative comments on this book and was not disappointed. An espresso bible it is not but for an introduction to the nuts and bolts such as health department and lease info I found it an excellant primer.
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