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| Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) | 
 enlarge | Author: Michael Masterson
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $15.24
You Save: $12.71 (45%)
Buy New/Used from $15.24
Avg. Customer Rating:  (64 reviews)
Sales Rank: 6993
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.3 x 1.4
ISBN: 0470182024
Dewey Decimal Number: 658.11
EAN: 9780470182024
ASIN: 0470182024
Publication Date: January 2, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Best book I have read on starting a business so far February 28, 2008
1 out of 2 found this review helpful
I love the book. I have been trying to get a business up and running but I have not been very successful so far. Now after reading your book I think I know exactly what I need to do. I liked very much the points on sales and marketing and how it helps grow your business.
Worth its weight in Gold! February 22, 2008
1 out of 2 found this review helpful
I have never reviewed a business book before, as I am a Surgeon and don't really have the time. I am moved - no, compelled - to write a review for this particular book because of the fantastic value I have received. I am fascinated by management literature and have read multiple books by all the most famous Guru's: from Peter Drucker to Charles Handy and from Tom Peters and Tom Kelley to Ram Charan. These are all great authors and give a great deal of insight into the business world. BUT they are all aimed at people who run companies already worth hundreds of millions of dollars. They all have insights that apply to smaller enterprises, but I have never felt inspired to start something new based on these works.
I have an idea that I feel will be a mega-hit. I had always assumed that I would have to write a business plan, get angel funding, start the enterprise, after a certain stage get VC funding, and the world would be my oyster. Not any more!
I have been reading the EarlyToRise newsletter since some time. I always liked what Michael Masterson wrote, and read all his pieces, and felt that he had the Doing-Knowledge, as opposed to the Talking-Knowledge of most Guru's. I have always looked with interest at the books that he has written, but till now did not buy any of the other as the target market was different to me. However, when I saw this book, I could not resist pre-ordering it, and devoured it as soon as it arrived.
WOW! It is really packed with the most invaluable insights that you could EVER have about starting a SMALL Business and Turbocharging its growth. I have thrown out most of my previous learning and have totally revamped my plans. I now know that I am hit with the twin curse of Perfectionism (which is inevitable given my profession) and Procrastination (as I never had the energy or the time to AIM the whole Plan). Just this one insight - and how to break away from it - has been worth more than ten times the price I paid for it. And the lesson on the most ethical negotiation tactic has been worth even more. On going through this book a second time, I feel that even on reading it the tenth time, I am going to get further insights.
On reading this book, I now realise that it has been written in true READY FIRE AIM fashion. It is not nearly as polished as some of the Guru-authored books and some sections are repeated, and I expect that the second edition will be more AIMed. BUT, Mr Masterson has poured in the ideas that could easily have filled 3-4 books if they were expanded. And it is really inspirational. Thank you Mr Masterson.
If you have EVER Dreamed of setting up your own business, Go for this book. It is Really Great.
MJ Reddy
 Book with many levels... February 22, 2008
About fourth (or so) of this book describes how taking action is crucial to get the firm to the first million level. After that the books goes in to descriping what you need to get a company to $10M or $100M etc. levels.
I got the feeling that since there's "different levels", you can use only 4th of this book (depending where you are right now). I think it was a great read (and I'm going to read it again soon), but lacks bit of focus. Now this book is aimed to "many business" levels, when it could have been focused only to the first level (and then other levels could be described in different books). However, the book is a very good investment (and costs very little compared to all the good tips you can get from it) so I recommend.
If your business IS below the magic million mark, then I think getting this book is a great choice, but if you are already beyond the first million, it's probably not as good but still worth buying.
Dear (future) entrepreneur: BEFORE starting out... February 22, 2008
1 out of 2 found this review helpful
read this book!!! It's a must read - and it will save you a lot of money which otherwise you will probably loose! I believe that the advice of Michael Masterson will be valuable to all entrepreneurs.
 More like a sales for dummies series. Overhyped. Overrated. Nothing new. February 18, 2008
13 out of 19 found this review helpful
After reading all the positive reviews I begin to wonder if I was being setup. Nothing new in this book. The author brags endlessly about his career and how rich he is, but rich people don't have to brag. I suspect this book is being hyped by it's own publisher. It is way overrated and is written like a sales book for dummies. That said, it did reinforce some good ideas and it was not a complete waste of time.
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