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| Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) | 
 enlarge | Author: Michael Masterson
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $15.25
You Save: $12.70 (45%)
Buy New/Used from $15.25
Avg. Customer Rating:  (64 reviews)
Sales Rank: 8529
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.3 x 1.4
ISBN: 0470182024
Dewey Decimal Number: 658.11
EAN: 9780470182024
ASIN: 0470182024
Publication Date: January 2, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Ready Fire Aim May 4, 2008
1 out of 2 found this review helpful
The main point I get from Masterson's book is marking your product. I know it simple but how many small business owners do all the other THINGS but market their products. Masterson beats the marking concept home! If you market and sale your products you will be successful. A must read before you start your business----If you have started; read the book fast. This book is about working smarter and making money and not losing your butt and working harder.
 A Must Read for Anyone Learning How To Adapt to Today's Internet Revolution April 18, 2008
1 out of 3 found this review helpful
Hi, my name is C. Maria Gudelis and this book is a must read to help any entrepreneur or future entrepreneur make money with less effort, capital investment and then grow your business. It changed my whole outlook on how I launch products, create companies and then grow them...
Ready, Fire and Aim April 13, 2008
1 out of 3 found this review helpful
The book deals with some solid fundamentals necessary to start
and grow a viable business. The job is defined as the what, the
where and the whom? Some important business development stages
are to sell, improve as a result of sales, organize and push.
I recognize the "improve" part of the process because initial
sales usually generate product critiques by customers which
should lead to product customizations/enhancements for increased
sales. Front-end selling refers to new customers; whereas,
back end sales refer to repeat selling of existing customers.
Both types of selling are needed for building a business.
The old customers support the basic cash flow; whereas, the
new customers help to grow the business so that new employees
can be hired and new facilities built.
Next, the operator needs to identify people who sell best or
manage best. There are several types of buying. These are
impulse buyers, the "feel good" buyer and customers who have
surplus money in their hands. i.e. people with large year end
raises or bonuses
This book would be a worthy purchase for anyone contemplating
the purchase or commencement of a new business venture. I
recognize some of the methods described by the author from
my own personal experience.
 What a waste of paper. April 10, 2008
10 out of 12 found this review helpful
This could have easily been just a 10 to 20 page report. If that long.
I never understand why supposedly successful people have to write books that spend so much time plugging themselves, their businesses and friends.
If the information was that great people would gladly contact people or businesses on a resource page.
A one-stop bible for the entrepreneur April 8, 2008
2 out of 4 found this review helpful
Well, the Great Simplifier has done it again. Michael Masterson has crammed into a single volume just about every rule and procedure anyone going into business -- or hoping to expand his or her business -- could expect to find in an entire library. What is especially useful is that the principles are laid out so clearly and so logically. Here is a book that not only gets the juices flowing; it's a book that leads the reader, fearlessly and confidently, through the maze of problems and uncertainties that otherwise would have a would-be business owner wondering, "What should I do next?" Masterson says, "This is what you should do next" ... and invariably, he's right on-target.
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