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| Starting an Online Business For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Greg Holden
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $9.85
You Save: $15.14 (61%)
Buy New/Used from $9.86
Avg. Customer Rating:  (28 reviews)
Sales Rank: 17828
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470107391
Dewey Decimal Number: 658.054678
EAN: 9780470107393
ASIN: 0470107391
Publication Date: April 16, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Offers the Right Stuff to Get Online & Noticed! April 26, 2000
108 out of 117 found this review helpful
Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer! Website design considerations featured in the book includes developing content, establishing a graphic identity, offering features like guestbooks and discussion groups, setting up sites to handle secure sales, providing various payment and shipping options, providing customer service, and becoming a resource for customers. Greg Holden points out that business people can attract prospective customers to their sites by offering important information, products, services, and features free of charge that will not only enhance the appearance and functionality of a Website but may also end up enhancing one's bottomline! When it comes to marketing, Holden provides realistic and easy to use marketing strategies and advice developed to draw attention. Readers will learn about starting their own newsletters, using newsgroups and mailing lists, holding contests, establishing business partnerships, exchanging links, placing banner ads, and using meta tags to attract the attention of search engines! Other important online business considerations covered in the book includes Website security, legal matters, trademarks, copyrighting, taxes, and record keeping. Holden offers instruction and advice on these and other matters and directs his readers to Websites where they can find further information. A 32-page "yellow pages" Internet directory is included in the book to give readers a jump-start on finding good online resources! The CD that accompanies the book is loaded with the latest trialware editions of popular programs such as Paint Shop Pro, HotDog Pro, Norton Utilities 2000, Internet Explorer, Netscape Communicator, and the Adobe Acrobat Reader. A bunch of business programs are included as well to help businesses get up and running quickly! Starting an Online Business for Dummies offers readers an excellent introduction to the art and science of setting up an online business. Every major aspect of starting a business is covered in adequate detail to help someone get started. Get a copy of this book and experience the thrill of operating your own online business - it can be very rewarding for you!
A must have for the inexperienced and experienced March 20, 2000
11 out of 14 found this review helpful
This book clearly lays out the do's and don'ts of venturing and succeding on the wonderful, new frontier known as the Internet. It provides clear, concise ways of utilizing many inexpensive resources on the web that allow even the smallest business owner with the tightest budget to build and promote a successful web site. A MUST BUY!
 unimpressive December 17, 1999
121 out of 133 found this review helpful
i realize the book says for dummies in the title BUT first off some of the things the book states about dreamweaver are not true and are not possible - i didnt open the cd because from reading the book you knew most of the cd was demos which you would have to take off of your computer in a month anyway - the only information i got from this book was basic business start up legal information - it kept referring to information i am looking for but it states it is not covered in this book but the small business internet for dummies - after reading this book cover to cover though i am very hesitant to purchase another book by this author - the information i need is probably just referenced to and really in a third book anyway - overall i was very unimpressed by this bookonly buy this book if you are BRAND NEW to the internet - like you just got online for the first time last week and think maybe making money online might be for you THIS BOOK IS FOR BEGINNING BEGINNERS ONLY
Well informed November 6, 1999
5 out of 19 found this review helpful
It's just a book that just ' enough ' for people who really need to start a e-business.Anway , try it if you need basic information
 Basic information, but not hands-on enough August 18, 1999
60 out of 60 found this review helpful
This book offers a good introduction to what you need to start your own online business. All aspects of starting such a business is covered, and after I read the book I could proudly say I knew the how's (as well as what's), and I was on my way starting a business.But there are two major flaws to this book: first, it's not very readable, and second, it doesn't give you enough hands-on information. There are superfluous step-by-step instructions on how to use FrontPage Express, but the author doesn't tell you much about building store fronts or how to accept credit cards online, two of the more pressing topics for someone wishing to start a e-business. The CD is a big disappointment. Just a collection of demoware and shareware. It is an environmental waste and makes the book a little pricier than it should be.
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