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| Starting an Online Business For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Greg Holden
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $10.47
You Save: $14.52 (58%)
Buy New/Used from $10.47
Avg. Customer Rating:  (28 reviews)
Sales Rank: 15444
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470107391
Dewey Decimal Number: 658.054678
EAN: 9780470107393
ASIN: 0470107391
Publication Date: April 16, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Great Book For the New Startup June 5, 2005
42 out of 43 found this review helpful
This guy knows what he is talking about. I did exactly what he said when I was setting up my on-line business. The only thing was that this book didn't exist then and I had to learn it all one step at a time. Well, I guess that's the only way any of us learn anything.
One thing he emphasises strongly and with which I cannot agree more, be a good e-mailer. If you get a question, a complaint, or anything else, respond quickly and in a friendly manner. Remember the old saying, "The customer is always right, even when he's wrong he's still right."
If you ship someone a bad CD (if that's what you're selling) and he comes bad and says it's bad, send him a new one immediately, before you even tell him to send you the old one back. Send it by first class mail, or even overnight. The rating he is likely to give you on e-Bay or Amazon or just with his friends is worth far more than the cost.
One point I would emphasize stronger. Pick a niche in which to market. Amazon sells everything, but not REALLY everything. Specialty hobby products from rock climbing to clock making, specialty books like maybe I-10 from one end to the other (and if you publish this, Amazon might sell it for you). You must specialize in something, something you cna define in a short sentence, or may two.
If you start an on-line business, remember that the web is only a communications medium. You're really just using the web to do what we used to call mail-order. This book emphasizes the on-line part of the business, just like the title says, you'll learn all this sooner or later, in this little book you'll have everything at your fingertips.
 To basic and not enough practical guidance May 10, 2005
0 out of 5 found this review helpful
This book was clearly for beginners only. Although the book says "for dummies", you'd really HAVE to be a dummy to get much out of this. The book is simply too vague when talking about important internet concepts and doen't show you how to REALLY get an online business going. I personally would reccomend 33 Days to Profits by Yank Silver www.33daystoprofits.com as a much better way to get PRACTICAL advice on starting an online business.
 Good summary of... December 16, 2004
16 out of 18 found this review helpful
what you need to get started, but not a great deal of detail. Also there was a lot of promotion for other people in the book, which I did not expect. The book makes it appear anyone can have a successful online business if they have the drive, but this is not realistic since there are many details that must be understood for a successful online business. My advise: Don't be overly optimistic because a stranger said you can be successful.
Another book of lists from Dummies, Inc. December 6, 2004
43 out of 46 found this review helpful
This is basicly a book of lists--websites to visit, stuff to buy, etc. Aside from the fact that 90% of this information is available for free, a surpising amount is, well, just plain obvious. If you're not good at accounting, hire an accountant. You'll do more business if you accept credit cards. Good tips! Its also rather out of date and BTW, my copy had no CD.
I note that the same author has written Internet Auctions For Dummies, another vexing subject. Now if I only had Returning Books To Amazon For Dummies....
I did find a very good book which is just as basic but takes a logical, chronological, step-by-step approach, How To Start A Home Based Mail Order Business by Georganne Fiumara.
a reader April 26, 2004
3 out of 14 found this review helpful
this is a very good book for beginer and other as well. step by step, easy to follow, important notices, great advices and more.
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