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| The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months | 
 enlarge | Authors: Dan Kennedy, Bill Glazer, Robert Skrob
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $13.74
You Save: $11.21 (45%)
Buy New/Used from $12.10
Avg. Customer Rating:  (22 reviews)
Sales Rank: 16742
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.8
Dimensions (in): 7.4 x 5.4 x 1.1
ISBN: 1599181401
Dewey Decimal Number: 025.040688
EAN: 9781599181400
ASIN: 1599181401
Publication Date: September 26, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Great overview of a lucrative industry February 3, 2008
2 out of 6 found this review helpful
I've had my own business since 1998, but it's only been in the past few years, since learning about info-marketing, where my business has really taken off. This book gives you a great overview on this very lucrative industry. The beauty of info-marketing is you can build a business from scratch around it, or add it as a income stream to your current business. Robert Skrob, one of the authors, does an excellent job of not just telling you about info-marketing but showing you, through the use of many case studies, how you can integrate it in your business. If you've never heard of info-marketing, or your idea of info-marketing is writing a book, then the Official Get Rich Guide to Information Marketing is a must-read for you.
Information overload January 1, 2008
2 out of 9 found this review helpful
This is a great book for learning what to do if you're interested in the world of information marketing or want to boost your success in that area. Almost every page has a website to refer to for more information, helpful contacts for services you might need and specific examples of other information marketers have done successfully in their businesses. It was actually information overload!
The best way to implement the ideas and strategies is to just focus on one area at a time...or hire Dan Kennedy to do it for you.
 Mostly a waste of money January 1, 2008
10 out of 11 found this review helpful
This is one of those follow on books, filled with fluff. Its full of one page advertisements/copy of things which have worked in the past. If this is what you seek, its a great book. For the rest of us, it was a bit of a rip-off.
 A rehash of material from books about infopreneurship by other authors that predate this book. December 18, 2007
62 out of 63 found this review helpful
This book was OK. It provides the overall game plan for successfully selling information online. Unfortunately, however, the overall game plan doesn't require a book to explain. All it really involves is creating an information product (article, ebooklet, ebook, or ezine) and reduce it to a PDF file. Then build a Web site to be your distribution center, and promote and market the URL to the Web site.
Chapter 2 in this book does a nice job explaining that not just any information product will do. To be successful you have to strategize a little bit. Create an information product that lots of people will want to buy. If nobody will want your information product, then you are wasting your time creating it.
But the book falls short on how to design and build a Web site that will be your distribution center. If you want some solid information regarding this topic, then consider taking a look at "The Ultimate Guide to Electronic Marketing for Small Business (ISBN: 047171870X), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer" (ISBN: 0977830403). Google "websavvywriter" to find this last book since it doesn't seem to be sold on Amazon any longer. But it is still being sold by its author.
And there are better books on how to promote and market a Web site than the instant book. One that comes to my mind is "Make a Fortune Promoting Other People's Stuff Online" (ISBN: 0071478132).
What the instant book seems to be good at is providing success stories of real world people. You will find many of these stories throughout the book. However, in my opinion, a better book regarding success stories is "Success Stories of the Online Marketing Superstars" (ISBN: 1419505017).
Probably my biggest problem I had with the instant book is that the title says the book is a GET RICH GUIDE, and that statement is clearly false. This book is not a roadmap to success. It is a sales pitch that may convince you to get a roadmap to success. But it it not a guide. The closest thing to a "guide" on the subject that I have seen is "The Portable Empire" (ISBN: 0470135077). And I didn't particularly like that book because I didn't like the system it described. There are other ways to make a bundle selling information online.
All in all, this book doesn't really provide any new information that other books that predate it have not already covered. And this book is not exceptional in the way it presents its material. Furthermore, the pages are small and the price is kind of steep for what you get. I didn't buy the book at B&N (I just read it there), and therefore I have not listened to the CD attached. But another reviewer says it is a dud. Based on my reading of the book, I suspect the CD is a dud. 3 stars!
The amazing gift of Networking with the Pros November 17, 2007
4 out of 11 found this review helpful
I have been fortunate to be one of the information marketers profiled in this book. I wrote the piece about helping people with illness and disabilities tap inner resources to become active participants as a partner with their doctor. The article describes my work nicely, but having it in a book written by the great minds of Information Marketing definately presents it with class. When I want to show people what I do, giving them this book to read that article, creates openess in them for what I have to say. I remember an old saying that says "the medium is the message". When you learn the art of Information Marketing; your message is better received.To learn more about The Life Skills Approach; go to http://lifeskillsinc.com.
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