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| Effective Fundraising for Nonprofits: Real-World Strategies That Work | 
 enlarge | Author: Ilona M. Bray
Publisher: NOLO
Category: Book
List Price: $24.99
Buy New: $15.67
You Save: $9.32 (37%)
Buy New/Used from $15.67
Avg. Customer Rating:  (7 reviews)
Sales Rank: 22113
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 496
Shipping Weight (lbs): 1.7
Dimensions (in): 9 x 6.9 x 1.2
ISBN: 1413307485
Dewey Decimal Number: 658.15224
EAN: 9781413307481
ASIN: 1413307485
Publication Date: January 15, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 6-7 of 7 | | « PREV | | |
A fundraising book for the small nonprofit, or one that is not well organized! September 5, 2006
51 out of 52 found this review helpful
This is a great book for the small nonprofit that does not know much about fundraising. If it were for a more established nonprofit, then it would not have referred to major gifts as those starting at $500. I'm used to major gifts starting at $10,000 and going up well into the 6 figures.
This book explains how to do the following:
1. Work with individual donors
2. Plan special events
3. Solicit grants from foundations and corporations
4. Get media coverage (publicity)
5. Use the Internet to help in the fundraising process
6. Create print marketing materials like brochures, newsletters, and annual reports
All the above are important parts of a fundraising plan. One has to set goals, strategize how to attain the goals. Then attract individual donors and develop a rapport with those donors so they give more and more each year. Eventually those donors will become major donors, but that topic is best left for another book.
The book includes a good list of Web sites for prospect research. But the appendix materials didn't seem to be up to par.
All in all, this book provides grassroots strategies for struggling nonprofits. It is no-nonsense and well organized. I highly recommend it to anyone who wants to learn the basics about nonprofit fundraising. Topics beyond the scope of this book are planned giving, major gifts, capital campaigns, and endowments. But if you read this book and understand it, then you will be ready to learn about the other topics just mentioned. 5 stars!
Clear and Simple Explanations of What Works May 31, 2005
48 out of 52 found this review helpful
There are a tremendous number of non-profits around. There are also a tremendous number of funding organizations. Your job as the fundraising manager (whatever your exact job title may be) is to put your particular non-profit together with one or more funding organizations to raise the money you need.
There is a basic set of fundraising skills and technologies that you can use to fund nearly any non-profit. Gone are the days (in most places) where you can put together some simply fund raising activity and gain enough money to get you through the year.
Here in one simple book is an excellent summary of all of the most modern techniques. It includes:
Developing a Plan that will include your goal, the assets you have to do fundraising, and a strategy to use these assets in the most profitable manner.
Attracting Individual Supporters, which means making your organization look wupport-worthy, understanding your supporters and attracting new ones.
Your best supporters are those that have given you money before. Here are the techniques to keep them giving.
These techniques and many more are discused here by an expert in the field. It should be required reading for anyone responsible for fund-raising in a worthy organization.
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