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| The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | 
 enlarge | Author: Michael E. Gerber
Publisher: HarperCollins
Category: Book
List Price: $16.95
Buy New: $3.08
You Save: $13.87 (82%)
Buy New/Used/Collectible from $3.08
Avg. Customer Rating:  (315 reviews)
Sales Rank: 591
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 268
Shipping Weight (lbs): 0.5
Dimensions (in): 7.9 x 5.4 x 0.8
ISBN: 0887307280
Dewey Decimal Number: 658.022
EAN: 9780887307287
ASIN: 0887307280
Publication Date: April 12, 1995
Release Date: March 3, 1995
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Insightful. Revealing. Clear-Sighted. Inspiring. April 11, 2008
THE E_MYTH REVISITED is worth reading and revisiting. Gerber reminds the reader about the basic premise of business: satisfying the customer, in a new, entertaining, and insightful way.
He proposes that the three key characteristics (skills) of a successful business owner are: skilled technician, entrepeneur, and manager. This is sound advise and a proper balance of the three prevents tyranny by any one personality. I have seen exagerations of all three of these skill sets to the ruin of the afflicted enterprises; mine included.
As a case study, he follows Sarah, owner of All About Pies, as he leads her through her catharsis from exhausted technician to balanced, productive and fulfilled business owner.
There is a great deal of truth that Gerber captures and teaches along with room for some disagreement. Not every business, for example, is suited to be franchised. Not every service can easily be documented. Nonetheless, this quick read is worth its weight in gold to the young or new businessman. I wish I had read this 20 years ago - it would probably have changed my business and my life.
 Does not apply in real situations April 3, 2008
2 out of 3 found this review helpful
I have owned my own business for almost eight years and have enjoyed and endured many successes and hardships. Facing some of the challenges noted in the jacket, I decided to give it a listen (audio version) while driving. The book starts in the kitchen of a fictitious pie store where the owner had just "had it" with her business and called on the author to help. I got the feeling the whole thing was cheezy and made up to elevate the authors self percieved "angel sent from small business heaven" image. The store owner did however have some of the same issues I had faced, and I wanted to find out how Gerber suggested thier navigation, so I listened on. and on and on... to how if you just dig in and get "in touch" with yourself, these maladies will just mysteriously go away. There were a few nuggets here and there about organization, and how you should run your business as if you were going to franchise it, but they were so far buried in a fantasyland of what the author percieved a "business in trouble" would have for problems, they were hard to dig out. Besides these things should be obvious to you if you are in business, or attempting a start up, in my opinion of course.
I laughed out loud at one point when the author described a young man who traveled Europe, fell in and out of love several times, got stoned, divorced, re-married, got stoned, fought, went broke, got stoned, and then voila!...discovered he had a talent for writing and a mystical ability of telling people how to run a small business. Yeah, you guessed it, that young man was the author. Pure corn. There has to be better stuff out there than this.
 Excellent advice for the entrepreneur and small business owner April 1, 2008
Michael Gerber has written a book that is truly a gift for the entrepreneur and small business owner. His theories, models and recommendations challenge the entrepreneur to step back, separate him/herself from the business, create a realistic business plan and maintain a strategic perspective.
Gerber's insistence that the entrepreneur focus on working ON the business, not just IN the business, is invaluable business advice. Likewise, his clarification of the roles of the business owner -- Technician, Manager and Entrepreneur -- supports entrepreneurs in leveraging their time and resources. Finally, his emphasis on the importance of systems and standardization challenges the entrepreneur's typical orientation towards customization. Using relevant case studies, Gerber shows how systems can be implemented to increase reveneues and improve business operations.
Amidst the many business books on the market, this book stands out by providing entrepreneurs with a realistic plan for creating sustainable businesses and improving the odds of long-term success.
A true eye opener! March 13, 2008
Very much like my favorite book Rich Dad Poor Dad, this book snaps some reality into everyone who runs a small business or desires to start a business. After reading this book you'll soon discover that every business owner falls into three categories: Manager, Technician, and Entrepreneur. However, According to Michael E. Gerber the reason why most business's fail is because most small business owners become too heavily weighted in one trait, rather than a balance of all three. Gerber shows you that by running around like a crazy person and working hard doing all the work that you will never be able to take your business to the next level. The trick is to set up your business to run exclusive of YOU! But how...? E-Myth will show you!
Review by a Business Owner March 10, 2008
2 out of 2 found this review helpful
If you can get past the wordiness and personal storyline in this book, there are two important messages. 1) There's much more to having a successful business than having a great idea or a talent. 2) A successful business is one that can operate without its owners. The book strives to provide guidelines on how to accomplish the latter. But there are other business sources that are more concrete - like Brad Sugars' series. And this book missed a major business component: money. It fails to address how to afford the labor that frees the owners - ex. through seed money or profit converted to a cash reserve. It also fails to address cash flow (not sales or profits) which poses difficulty for many small businesses
I'd recommend this book as one of many books to read if considering a business venture.
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