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| The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | 
 enlarge | Author: Michael E. Gerber
Publisher: HarperCollins
Category: Book
List Price: $16.95
Buy New: $4.98
You Save: $11.97 (71%)
Buy New/Used/Collectible from $4.98
Avg. Customer Rating:  (304 reviews)
Sales Rank: 202
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 268
Shipping Weight (lbs): 0.5
Dimensions (in): 7.9 x 5.4 x 0.8
ISBN: 0887307280
Dewey Decimal Number: 658.022
EAN: 9780887307287
ASIN: 0887307280
Publication Date: April 12, 1995
Release Date: March 3, 1995
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Full of Fat and Fluff July 10, 2008
2 out of 4 found this review helpful
I don't care that this book has 197 5 Star ratings. Mr. Gerber's book failed to make good on the title of his book. I swear, if you go back and strip out all of the "back road sage" talk he gives to his imaginary friend Sara, this would be a better book. Instead, one or two pages in each chapter actually get down to the meat and potatoes of the topic. The rest are fluff to build up his page count (268 pages).
For example, in the "Business Development Process" chapter, much of it is filled with hokey fluff such as this (him speaking to Sarah, yet again): "And so the craftsperson is one who has reached that stage of development where she is content with the work, and only the work, knowing that it is only through being there with one's work that the jewel will reveal itself, and that it is the work, and only the work, raised to the level of near perfection that connects the craftsperson with herself, with her own heart."
Excuse me? What the hell does that have to do with "The Business Development Process??"
Mr. Gerber spends too much time trying to sound like a Guru (the front cover of the book calls him "The World's #1 Small Business Guru") and not on just telling us what we need to know. I also felt like a third person standing in the room watching him pontificate to Sarah. He should have spent more time talking to the reader instead. 90% of all the paragraph's are in quotation marks since most of the freakin book is spent blathering about nothing to Sarah.
Honestly, I would have settled for a 120 page book without the Sarah conversations about how "The master is connected to the apprentice as though to her past. As you are to your childhood." The book sounds to cultish. Mr. Gerber writes like he talks, which makes me assume that he is some sort of motivational speaker who charges thousands of dollars for folks to attend his speaking engagements and seminars.
If you don't believe a word of what I say then just buy the book and kick yourself in the arse later for it.
 Great Revelations June 30, 2008
This book really makes you think. I am a small business owner, and when he explains about the technician turned business owner working himself to death, the manager dying a neat death and the entrpreneur dying an extravagant death, I almost couldn't keep reading. It hit too close to home. It is followed by great tips on how to balance the three and how to look at your business as a franchise prototype, even if you are not going to franchise. How to implement systems that requires the LOWEST possible skillset instead of the highest, and much more. Very much an imortant read for anyone new in business or someone planning to start one up.
Repurchase of an old friend June 25, 2008
I purchased two copies of this. One to give to a friend and one to replace my original which had become a victim of one of my wife's cleaning campaigns.
I will get around to re-reading this in due course, but I have, over the years, referenced sections of it. A must read especially for anyone without small business experience contemplating such a venture.
Excellent Book! June 13, 2008
This book should be required reading if you're a small business owner. If you've ever wondered why you're working so hard and not getting ahead, Michael Gerber will show you why. This is the book to read about to learn how to systematize your business.
The main thesis of the book is that you should spend more time working on your business than in your business. Michael teaches you to build value in your company through developing your intellectual property. That means to figure out how you want your business to run and to be experienced by your customers. You then build systems to make that experience come alive.
It's powerful stuff. Get the book today and read it!
Wow!!! June 7, 2008
I have been a business owner for 8 years. I feel this powerful book has changed my life. All the time I spent working "in" my business, I had no clue how to work on it. The wisdom in the book has given my business a second chance.
I urge all people thinking about starting their own business to read this book as well as other books on how to create business processes and procedures. I also recommend "Your Marketing Sucks" for those who need to understand what not to do to promote your business.
I would have saved so much time AND LOTS OF MONEY had I spent even a few months educating myself on how to run a business. Take time to plan and educate yourself. So many businesses do fail before their tenth birthday. Mine almost did.
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