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| | Location: Home » Small Business » Marketing » Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness | November 23, 2008 |
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| Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness | 
 enlarge | Author: Jay Conrad Levinson
Publisher: Mariner Books
Category: Book
List Price: $14.95
Buy New: $8.25
You Save: $6.70 (45%)
Buy New/Used/Collectible from $7.69
Avg. Customer Rating:  (29 reviews)
Sales Rank: 2175
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.7 x 1.1
ISBN: 0618785914
Dewey Decimal Number: 658.8
EAN: 9780618785919
ASIN: 0618785914
Publication Date: May 22, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Grow Your Business with Cost-Effective Promotional Tactics January 2, 2008
3 out of 4 found this review helpful
If your new business needs to advertise and promote on a shoestring, this book may be for you. Among the author's countless suggestions, you'll surely find at least a few that suit your needs.
Of course, you may have to adapt the author's advice to your particular situation. For instance, while sharing a tradeshow booth is a great way to save money, the practice is strictly prohibited at some events. You may also not be allowed to walk around passing out flyers. It depends on the policies of the company that manages the trade show, so investigate carefully well in advance.
Additionally, some of the author's suggestions assume that you have the necessary skill to execute them. If you don't, then you may find yourself in over your head. For example, producing high-quality ads by employing low-cost talent cannot be an easy feat, especially if you have no experience with advertising production. You'll need to be able to recognize your own limitations, and spend more to compensate for whatever expertise you lack.
However, as long as you exercise sound judgment in choosing appropriate tactics, this book has much to offer. To get the most out of it, read it with a red pen or highlighter in hand, so that you can mark ideas that seem relevant to your business. Then as suitable opportunities arise in the course of your everyday business, you can consult the detailed 11-page index at the back of the book to quickly locate the advice you need.
Crammed with so many money-saving tips, this book is sure to stay on your shelf as a handy reference for years to come.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
A must read for growing your marketing! November 26, 2007
3 out of 4 found this review helpful
This book provides a comprehensive review of the many things we all can be doing to increase our marketing presence. Some of the ideas are expensive, some are cheap and some are even free, but they are explained in a very easy-to-understand fashion. I recommend this book to everyone, but especially the small business owner who does not have the money or people resources to devote to your own marketing team.
Love all of his books November 24, 2007
0 out of 2 found this review helpful
I have read his books for years and given as gifts to many artists, and single owner start up business with little or no budget. With his books and some vista print business cards, you can build your business well. Be that Massage Therapist to crafts. Highly recommend the whole library.
Completely Updated & Revised November 17, 2007
5 out of 6 found this review helpful
This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!
Excellent November 3, 2007
0 out of 3 found this review helpful
This book is helpful and chock full of great strategies to use for your small busines. I love it!
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