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| | Location: Home » Small Business » General » Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness | August 29, 2008 |
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| Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness | 
 enlarge | Author: Jay Conrad Levinson
Publisher: Houghton Mifflin
Category: Book
List Price: $14.95
Buy New: $8.96
You Save: $5.99 (40%)
Buy New/Used/Collectible from $8.96
Avg. Customer Rating:  (23 reviews)
Sales Rank: 1178
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.7 x 1.1
ISBN: 0618785914
Dewey Decimal Number: 658.8
EAN: 9780618785919
ASIN: 0618785914
Publication Date: May 22, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Good Reference March 28, 2008
This was another required read for a college course. Although the author is named as the father of Guerilla Marketing which is definitely required in todays economic times, it is not as readable as other marketing books. I think it needs a refresh. It's just not as readable as others are.
For the price you cannot go wrong. Good info, just old presentation. Maybe he needs a good ghost writer. Anyone out there up for it.
The author has plenty of books on the subject. Maybe this was not the best of them.
 like a bestseller must be March 5, 2008
1 out of 1 found this review helpful
great book for those of you who are in a marketing department, and even better for those who are planning or already has their own small business.
If you are not a marketing guy, is a great start. (Engineers, hello)
A must have for every young entrepreneur.
 Marketing March 5, 2008
4 out of 7 found this review helpful
It is true this book is rated to be one of the best for marketing. In my opinion there are far better marketing tools available for individuals who are serious about the online income business. The title Guerrilla Marketing is far overstated. I suspose this title was chosen to describe the mentality of a marketer. The information is good and usable, but it is a massive read.
new businesses March 2, 2008
I bought it as a gift for a small business owner and he loves it!!! Lots of helpful tips. I have not yet heard him say anything negative about it.
Jay Levinson's Guerilla Marketing Techniques February 28, 2008
Jay Levinson is the man when it comes to guerilla marketing techniques. This book is packed with cheap marketing techniques that will help you get more customers as a small business owner.
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