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 Location:  Home » Small Business » Management » Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)November 23, 2008  


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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
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Author: Michael Masterson
Publisher: Wiley
Category: Book

List Price: $27.95
Buy New: $15.24
You Save: $12.71 (45%)
Buy New/Used from $15.24

Avg. Customer Rating: 4.5 out of 5 stars(64 reviews)
Sales Rank: 7329

Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.3 x 1.4

ISBN: 0470182024
Dewey Decimal Number: 658.11
EAN: 9780470182024
ASIN: 0470182024

Publication Date: January 2, 2008
Availability: Usually ships in 1-2 business days

Customer Reviews:
Showing reviews 26-30 of 64
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5 out of 5 stars Useful from the First Chapter   February 17, 2008
  1 out of 2 found this review helpful

This is a very useful book no matter what stage your business is in it's "life cycle." Commonsense and effective common practice suggestions that you can utilize in each chapter...the next day you return to your business.


5 out of 5 stars Practical handbook for entrepreneurs & investors   February 16, 2008
  4 out of 4 found this review helpful

Ready Fire Aim is all about the reality of building businesses. Masterson gives road tested advice that often goes against the academic approach of business schools. Starting a business is about quickly getting those first customers, rather than building elaborate and detailed business plans. Expanding a business is about taking it to the next level in products and geographical distribution.

The three major stages in the growth of a business are clearly identified in this book and their particular opportunities and challenges are addressed with practical hints and real life examples.

If there is one criticism to be levied it is the book's heavy slant towards examples and practices in the information products industry. Businesses that require local physical presence need to address geographical expansion in stage two. Franchising is an example of this.

The creative practitioner can make any necessary extrapolations based on Masterson's framework. I recommend this book highly both to entrepreneurs and investors in growing businesses. I am buying copies of the book to give to the young entrepreneurs that I invest in. Best reinforcement possible for what I am teaching them. Saves me writing a book.



3 out of 5 stars Promising start, usual finish   February 15, 2008
  7 out of 9 found this review helpful

The book starts really well with reference to future chapters made for given business situations that are met along the expansion route. The structure of the book is good, following the growth of entrepreneurial businesses. However, as I read through it, besides the usual business sound bites, you never get the complete explanation you are waiting for. I have no doubt the author is an accomplished businessman but there are lots of books written in the same general terms as this one. Its is an enjoyable read and will leave you with more ideas then when you start but that is about allReady, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)


5 out of 5 stars Amazing Book   February 15, 2008
fabulous book to read and everyone above the age of 35, its a must read for them.


5 out of 5 stars Excellent   February 14, 2008
  0 out of 7 found this review helpful

Wonderful!!!!!!!!!!!

Sorry for delay - I've been sick.

But transaction was wonderful !!!!





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