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| E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company | 
 enlarge | Author: Michael E. Gerber
Publisher: Collins Business
Category: Book
List Price: $16.95
Buy New: $5.90
You Save: $11.05 (65%)
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Avg. Customer Rating:  (36 reviews)
Sales Rank: 11871
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 464
Shipping Weight (lbs): 1.1
Dimensions (in): 8.8 x 6 x 1.4
ISBN: 0060723238
Dewey Decimal Number: 658.421
EAN: 9780060723231
ASIN: 0060723238
Publication Date: February 19, 2007
Release Date: February 20, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Beyond a technician October 20, 2007
3 out of 4 found this review helpful
Another follow-up and an extension to Michael Gerber's original bestseller: E-Myth. The premise is the same: most small businesses are started by technicians - someone who enjoys and excels at a certain task - but unfortunately, this is often not enough to build a successful enterprise. In this book, Michael Gerber walks through marketing, positioning, leadership, and vision exercises with the reader. If your reading list already includes any of the above topics, you will see a large overlap in content. If you haven't read the original E-Myth, go pick it up now, but if you have, you might want to hit the marketing and leadership sections of your bookstore instead - diversity helps.
 Grade School Lessons & E-Myth Acadamy Advertisement October 4, 2007
3 out of 8 found this review helpful
This is, at best the beginning part of a working business solution. Yes, Gerber makes a valid point about the E-myth concept (read other reviews if you don't know the concept) but it's really for beginners (newbs). All his books are really just advertisements,for his E-Myth Academy consulting business in the back of all his books. There is nearly no practical information. He makes his point about the E-Myth, then masterbates it endlesly, re-making that point six ways to Sunday, add nausium and leaves you wondering, well, but what should I do? Well, little lost lamb (newb), go to E-Myth web site or call the 800 number where they have a fast talking sales crew and sign up for 2 years of 700 plus a month (I haven't checked lately) consultation/classes.
After you get the point that to make your technical skill pay/function as a business you need to have business skills/know how. You can sign up for the 700 plus per month for 2 years advertised in the back of his books. Start looking elsewhere for actual practical information. Because there are no E-myth books or tapes that have that information. You can do a lot for your business with that kind of money. I'm always shocked at how newbs starting businesses throw money around. Something to buy and a place to buy it, no matter how pretty it all is, doesn't make a successful business, In my observations, it's the major reason new businesses fail. I'm sure some of you with deep pockets or You corperate types who have never had to find the guts or earn the money to build a small business without Sugar Daddy Warbucks help will think I'm wrong. This E-Myth stuff is valid but it it's grade school lessons made to look like some kind of super-profound truth/solution. Well, it is, grade school true, now what Mr. Gerber, where's the solutions, spend, what, nearly 17,000 Sign up for what I thought I was getting when I bought the Books and tapes? What a greedy little tight wad! When are you going to write a book with substance? Hey Newbs! Trust me, yes you need real business skills, there are plenty of great business books out there, take some of that 17,000 and buy some and be careful with the rest you're going to need it.
`Waxing On' a bit Too Much August 28, 2007
3 out of 4 found this review helpful
Reportedly aimed at the small business entrepreneur, this book by consultant Michael Gerber probably has a solution for most every problem being encountered by a business owner, but discovering `your' issue may take too long for the typical small business owner/manager - this is a 400 page tome covering everything from leadership passion to product pricing.
Mastery in this book comes in two forms: Entrepreneurial Self-Mastery conveyed through the story of Michael coaching Sarah (The E-Myth Revisited) and her `All about Pies' business, and Entrepreneurial Business-Mastery conveyed through the seven disciplines for building what Gerber calls a World-Class Company. It is not that the book is written as two separated stories; the reader may just wish it was! If you read through the seven disciplines, it is quite possible (although not made easy by the structure of the book or the interwoven Sarah story) to put together a complete manual for the basics of running a business - small or large. The book is recommended for the non-existent small business owner - one with a too much time on their hands.
 Too much information for one book June 17, 2007
2 out of 5 found this review helpful
I love Michael Gerber, and I love all of the principles of this book. The problem is that he is trying to take his entire masters program and put it into a book. I actually did the masters program, and it was absolutely fantastic. The problem is you cant fit all of that information into a book, and that is exactly what he tried to do. If you really want to dig into your business I suggest checking out his programs, they are relatively inexpensive and worth every penny.
Useless DRIVEL March 4, 2007
0 out of 6 found this review helpful
I think I hate this guy more than any author I've ever read. He is infuriating. He talks about business but tries to sound like a poet and a philosopher and is very BAD at it. He acts like he's Obi Wan Kenobi, here to teach us the deeper spiritual meaning of entrepreneurship. GARBAGE!!! The more I read, the more angry it made me, because I kept waiting for him to get to the dang point and give some great business advice. But it never comes. It's just more and more garbage!!! The last straw came when he said something completely ridiculous that made no sense. It was so convoluted I can't even remember exactly what it was. That's when I finally realized that this guy is just a freaking clown! He's a fraud! In the end I have concluded that this book is nothing but a snake-in-the-grass advertisement for his stupid business consulting service. Boy do I hate this guy for jerking me around like that. I want to slap the person who recommended him to me and said that he's brilliant. He is just one of those extremely emotional/feeling people that are full of garbage. Screw this! I want practical information I can use. I want info from a successful businessman, not a clown!
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