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| Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | 
 enlarge | Authors: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Press
Category: Book
List Price: $29.95
Buy New: $15.00
You Save: $14.95 (50%)
Buy New/Used/Collectible from $12.95
Avg. Customer Rating:  (168 reviews)
Sales Rank: 1567
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.3 x 1
ISBN: 1591396190
Dewey Decimal Number: 658.802
EAN: 9781591396192
ASIN: 1591396190
Publication Date: February 3, 2005
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Blue Ocean July 21, 2008
0 out of 2 found this review helpful
About half way through. Not a book you can't put down but good airplane reading. Makes you think about different strategies so worth it.
Worth Understanding the Principles in this Book June 30, 2008
0 out of 2 found this review helpful
The theories and stories in this book should be read by anyone currently a part of running a business. Essentially, a blue ocean is a new market that reaches out to a population not contemplated by the current companies in an existing market. The authors warn companies to get out of the red oceans where daily and bloody battles for market share and new customers occur each day and encourages readers to create a new market, where untapped customers will be drawn in and competition becomes irrelevant because there are no more players in the game. This means changing the status quo, something that is hardly easy, but is critical in remaining competitive in today's global market. This book is a quick read and the ideas and strategies are worth understanding and applying.
 Blue Ocean is a must Read June 14, 2008
0 out of 2 found this review helpful
Good Book and a must read for anyone starting a Business or a new venture.
Excellent! June 8, 2008
0 out of 4 found this review helpful
I am very pleased with my order. The book was in excellent condition and was swiftly delivered.
Thanks!
A Value Innovation May 19, 2008
2 out of 4 found this review helpful
The authors use the ocean metaphor to differentiate between the typical
strategic approach and the one that they advocate. The bloody red ocean is where the vast majority of companies thrash and battle furiously with their competition, adding incremental improvements to differentiate their
products/services. The blue ocean, as the subtitle suggests, describes an
uncontested market space that makes competition irrelevant. It is achieved through value-innovation - creating a leap in buyer value and reducing cost at the same time.
A variety of ways to create blue oceans are described in the book to include, reconstructing your market boundaries and reaching beyond existing demand. The authors provide easy-to-understand concepts and tools for taking your own organization through a strategic planning exercise.
The authors also acknowledge that even if you develop the most wonderful
strategy, implementing it can be quite difficult, so they provide pointers for helping bring about organizational change.
It is acknowledged that all blue oceans eventually become red. Tips are
provided to help determine the right time to start value innovating again, vs. riding out the blue ocean.
This is an important book. It's a value-innovation in its own right for assisting with strategic development and execution
Nick McCormick, Author, Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager
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