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| Groundswell: Winning in a World Transformed by Social Technologies | 
 enlarge | Authors: Charlene Li, Josh Bernoff
Publisher: Harvard Business School Press
Category: Book
List Price: $29.95
Buy New: $16.78
You Save: $13.17 (44%)
Buy New/Used from $14.75
Avg. Customer Rating:  (48 reviews)
Sales Rank: 1440
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.5 x 1.2
ISBN: 1422125009
Dewey Decimal Number: 303.4833
EAN: 9781422125007
ASIN: 1422125009
Publication Date: April 21, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Slice of perfection November 1, 2008
1 out of 1 found this review helpful
Recently, I've read a number of books on social media and this is by far the best. The people at Forrester have always done a great job at analyzing topics and using a bit of alchemy to make their findings accessible to a wide range of readers - this is no exception.
While other books tend to be geared towards marketing professionals that are scrambling to figure out how to harness the online social shake up - usually by abstractly discussing the revolution - Groundswell combines analysis with case studies and metrics in a seamless way to weave a comprehensive discussion that is easily digested by any reader. I highly recommend it.
-Marcel Crudele
Atlanta, GA
Great look at Social Media October 16, 2008
This was an eye-opening experience for me. It took me off the sidelines and into the world of social media. It was not only informative but it had real world examples to help me see how to apply it. This got me into an understanding of what Web 2.0 was all about. There is so much out there for everyone now.
 Great book, veruy applicable October 13, 2008
I'm only part way through the book, but it reads really well, is easy to understand, and makes you think a little bit. I was going to get the audio version, but I read another review that suggested against it, since there are many charts that would probably not come across well in audio format - so far, I concur with that. Get the hardcopy version.
Great resource. Cannot put this book down. Breaks down the signficance of social media in business. September 23, 2008
I couldn't put this book down. They break down the significance of social media in today's business world, as well as how to implement a realistic and productive strategy for using it to an advantage. Great read, and a great resource for people who want to keep up with the current state of the ever-changing world of business online.
I just hope it doesn't become outdated too soon...
Helpful Introduction to Engaging Customers through the Internet for Senior Executives September 19, 2008
Groundswell is that rare combination in a business book: Simple concepts and detailed explanations of what to do and how to evaluate the results. I especially liked the case histories that measured the economics of customer engagement.
The authors draw on their experiences at Forrester Research to show how right and wrong you can go by listening to, speaking with, engaging, providing for, and cooperating with customers. They caution starting small and feeling your way. Otherwise, you may bite off more than you are able to absorb.
For smaller companies, you'll also find suggestions of lower-cost ways to use social technologies that you can afford. Naturally, the options are more diverse and expensive for larger companies. But if you are spending a lot of time on marketing research, advertising, and promotions, you will probably find social technologies a less expensive way to go. If you have major expenses for customer support, social technologies can eliminate a lot of those. In addition, social technologies can help you gain faster insight into defects. For the lean company, these approaches will also make a lot of sense.
I liked the book so much that I included several references to it in my weekly briefing to entrepreneurs who want to build major businesses.
If, on the other hand, you are doing a lot with private communities, help forums, executive blogs, and evaluating customer observations, you won't find this book to be advanced enough for you. It's more of a beginner's guide.
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