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| | Location: Home » Finance » Leadership » Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | December 1, 2008 |
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| Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
 enlarge | Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $29.95
Buy New: $17.84
You Save: $12.11 (40%)
Buy New/Used from $17.84
Avg. Customer Rating:  (44 reviews)
Sales Rank: 947
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Read this Book if You Teach, Learn, Manage, Work, Raise Children, or Age (Did I leave anyone out?) September 25, 2008
1 out of 1 found this review helpful
Dr. John Medina, the author of "Brain Rules," is a tsunami of positive energy. If you're not lucky enough to see him speak live, take the time to explore the book's website ([...]) and view the DVD packaged with the book. His qualifications are top-notch - he's a developmental molecular biologist focused on the genes involved in human brain development and the genetics of psychiatric disorders. He currently holds joint affiliate faculty appointments at the University of Washington School of Medicine in its Department of Bioengineering, and at Seattle Pacific University, where he is the director of the Brain Center for Applied Learning Research.
Here's the basic theme of the book... our schools and businesses are designed in direct opposition to how our brains work - let's challenge that and try out some new ideas - let's leverage our current understanding of the human brain to start over. This theme is covered through presentations of his 12 "Brain Rules" - each covered in depth in its own chapter of the book.
Dr. Medina takes hardcore brain research and theories, and boils them down to easy-to-grasp ideas. Even though the book is written to the layperson, it is not dumbed down - it's just clearly written and supported through illustrative observations and stories. Some of his stories will have you laughing, others will leave you crying, and all will start you thinking. The last chapter will make you want to tear down our entire public school system.
Here are the actual rules (also listed on the book's website):
Rule #1: Exercise boosts brain power.
Rule #2: The human brain evolved, too.
Rule #3: Every brain is wired differently.
Rule #4: We don't pay attention to boring things.
Rule #5: Repeat to remember.
Rule #6: Remember to repeat.
Rule #7: Sleep well, think well.
Rule #8: Stressed brains don't learn the same way.
Rule #9: Stimulate more of the senses.
Rule #10: Vision trumps all other senses.
Rule #11: Male and female brains are different.
Rule #12: We are powerful and natural explorers.
Each rule is introduced through an observation or story to gain the reader's attention (DELIGHTFULLY and creatively illustrated further on the DVD - lead actor Brandon Whitehead is hysterical!); then clarified and supported through a discussion of the research; and finally applied to today's learning, business, and sometimes even home environments with "ideas" for how they could be implemented.
Note: If you're like me (and I know I am), you love to see references embedded in your text - Dr. Medina intentionally reduces distraction by not including them within the book. The references are, however, meticulously listed by rule and by fact on the website (you may have to do a little digging, but they're in there).
Make sure everyone you know who has a voice in our school system reads this book!
Outstanding tips with a sense of humor September 3, 2008
2 out of 2 found this review helpful
This author, a well educated neuroscientist, has that rare ability to combine scientific wisdom, common sense and a sense of humor into a cocktail that goes down easy and creates a very pleasant feeling, but doesn't make you stupid. You then know what you need to do to be healthier, live longer and feel better. The rest is up to you.
Brain Rules: RULE! September 1, 2008
1 out of 1 found this review helpful
Brain Rules is a great book - Medina takes a complex subject (your brain) and makes it seem understandable. His twelve rules are a roadmap for teachers, business people, politicos and really anyone trying to communicate to an audience. I highly recommend this book if you are in any of the above groups. It is light on science and heavy on practical use. If it isn't a mandatory book for every would-be professor it should be.
The book has great practical advice - one such hint on communication is the layout of the 10 minute cycle. One of John's rules is that we only pay attention to things that are interesting and only in 10 minute increments. So if giving a fifty minute lecture you should break the lecture into 5 10 minute topics starting with the gist of the subject and within the first minute grabbing everyone's attention using an emotional attention grabber - if successful you have 10 minutes to get your message through. Repeat it often during the next four sessions and you have a chance to get the message to stick. Use a picture to express the idea and that chance to get your message to stick goes from 10% to 65% over a thirty six hour period. - It is in the book.
Highly recommend!
 So far, so good... August 31, 2008
1 out of 2 found this review helpful
This book is very informative and exciting to read page by page. I'd definitely recommend it to almost anyone...as I have been! Anybody looking to further their knowledge on how our wonderful devices (brains) work in correlation to many of our daily functions should give this one a chance...and I'm only half-way in!
This Should Be Required Reading For All K-12 Teachers August 30, 2008
1 out of 2 found this review helpful
The Title for this Review says it all. The information in the book is like a roadmap from AAA.
Beyond being highly knowledgable, the author is humorous, compassionate and very engaging, whether you have the print edition or the audio CD edition, which I have. Seldom before have I enjoyed learning so much! What a refreshing read!
A very adequate citations list is given for all readers and listeners who go to a website that is revealed on the included DVD.
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