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| | Location: Home » Making Money » General » Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses | December 1, 2008 |
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| Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses | 
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| Authors: Marilyn Ross, Tom Ross Publisher: Writer's Digest Books Category: Book
List Price: $19.95 Buy New: $2.10 You Save: $17.85 (89%)
Buy New/Used from $2.10
Avg. Customer Rating:   (71 reviews) Sales Rank: 254447
Languages: English (Original Language), English (Unknown), English (Published) Media: Paperback Number Of Items: 1 Pages: 351 Shipping Weight (lbs): 1.3 Dimensions (in): 9 x 6.1 x 1.1
ISBN: 0918880416 Dewey Decimal Number: 381.450020973 EAN: 9780918880413 ASIN: 0918880416
Publication Date: April 1999 Availability: Usually ships in 1-2 business days
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| Customer Reviews:
  Well Researched - Provided Excellent Assistance to Me February 14, 2007 5 out of 6 found this review helpful
through the self publishing process of my new book. More than a notion, self publishing is very rewarding but extremely time consuming, and SUPER hard work. I thought writing the book was hard. Ha! That was the easy part!!! Thank goodness I bought this book, as its given me many great ideas for marketing and promotion. It's wonderful to have written the best book in the world, but it doesn't mean anything if no one knows about it! Thanks Marilyn!!!!
  Great book for self-published authors and small publishers June 12, 2006 3 out of 4 found this review helpful
The position of a first-time self-published author is not an enviable one; you've already written your manuscript, invested money in typesetting, cover design and an initial print run, you've purchased an ISBN number and your book is in Ingram's database, so it can be ordered in stores. You wait a week, and then another, for book sales to start coming in. Finally, realization begins to set in - just because it is possible for someone to walk into a book store and order your book, it isn't very likely that it will happen, because nobody knows about it.
Marilyn and Tom Ross have written an excellent resource for self-published authors and small publishers who want to get their book sales going, and their techniques are considerate of the budgets that most self-published authors are constrained by.
If you successfully self-publish your book, there are three steps for you to follow:
1. Write a solid, clear and engaging book that people will enjoy reading. Refer to books about clear and effective writing.
2. Work your way through the publishing process. Refer to Dan Poynter's "Self-Publishing Manual".
3. Get the word out about your recently published work - this is exactly what the Marilyn and Tom Ross show you how to do in "Jump-Start Your Book Sales".
In short, if you are a self-published author, are considering self-publishing, are a small publisher, or even if you're a traditionally published author who wants to take a more active role in the promotion of your book (which most publishers will expect you to do anyway), you should read this book.
Danny Iny Author of "Ordinary Miracles - Harness the power of writing and get your point across!" (ISBN 1-4116-7252-6)
  Definitely a worthwhile book May 24, 2006 2 out of 3 found this review helpful
This book is a treasure trove of information for publishers and authors on the subject of promoting books. Not only does it give the reader specific steps and actions to take, but it provides excellent supporting information in the form of web addresses, names of organizations, people to contact, etc. This book stands head and shoulders above any other book I've read on the subject.
  A MUST-HAVE for authors! May 9, 2006 7 out of 8 found this review helpful
I am a bookstore owner and author and this is by far the best resource available on book promotion. I see too many authors who don't understand that publishing a book is just the beginning. No book can be successful without a solid marketing plan and ongoing effort.
I always recommend this guide by the Tom and Marilyn Ross. It is loaded with simple and straight-forward ideas and advice. In fact, if you are publishing a book, you should read this before you even get started! You won't be sorry.
  Great resource May 7, 2006 1 out of 1 found this review helpful
I garnered a few very good ideas with this book. For instance doing mailings on any print coverage you get for the book which is in Chapter 5 - Publicity Horsepower. The whole chapter is excellent with advice such as, "If you want to be a successful author, you have to look at what you're doing long-term," and "If you are not diligent, your book will sink like a stone. It takes ongoing contact to get results." There are two other very good chapters on non-bookstore merchandising channels and direct mail, as well as handy appendix. Rene' Jackson RN BSN MS Co-Author with Alberto Righi MD of The Death of Mammography Caveat Press 2006
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