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| Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich | 
 enlarge | Author: Jason Zweig
Publisher: Simon & Schuster
Category: Book
List Price: $26.00
Buy New: $6.95
You Save: $19.05 (73%)
Buy New/Used from $6.43
Avg. Customer Rating:  (25 reviews)
Sales Rank: 92629
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.4 x 1.3
ISBN: 074327668X
Dewey Decimal Number: 332.6019
EAN: 9780743276689
ASIN: 074327668X
Publication Date: August 1, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Your Money & Your Brain / Author: Jason Zweig October 25, 2007
3 out of 3 found this review helpful
This book is just amazing.Besides helping you understand how to be a better investor,it opens up a whole new universe in learning how and why us humans think and act the way we do. To say that, most everything we think we know about investing and risk is wrong, is a "HUGE" understatement. The applications that can be put into practice from this book,reach much more farther than just the investing world.I already have been witness to the newly gain knowledge by aplying the principles to myself and unto others.To try and illustrate how powerful this book is,at this very moment I am writing this review, I have not reach the half of it.
 Little substance...catchy title October 13, 2007
7 out of 36 found this review helpful
Same old same old with pictures of brain scans. Save the money "buy low sell high".
Layman's explanation of the investor's brain October 11, 2007
4 out of 4 found this review helpful
Jason Zweig tackles two daunting subjects - neural research and finance - and manages to make both of them accessible and interesting to a general audience. This long overdue book is not the first to apply the lessons of cognitive and behavioral research to personal investing, but it is certainly among the most comprehensive, credible and clearly written of such books. Much of the material will be familiar to students of cognitive science. If you have already read a lot about personal investing, you will find reminders, rather than new material, in Zweig's advice about investment decisions. Nevertheless, we find that he offers useful hands-on information and entertaining anecdotes as he explains why you should listen to your instincts and emotions when you invest.
Look at yourself! October 5, 2007
3 out of 4 found this review helpful
This is one of the best books I read in my entire life. Zweig tells you how your brain works. He is pretty straigtforward, well documented and wise. And funny too. You do not need to be an investor to enjoy this book. Zweig focuses on you, yes, on you there, the best investor in the world, aren't you? If you want to take a good look at yourself and see yourself in a somewhat more realistic perspective, Zweig will help you doing just that. This book is an essential read because think about it: who's making all of those brilliant investment decisions in your life? You are? Think again, it's your brain who's doing the driving.
Hey Jason, thanks for holding up such a splendid mirror. I am wiser now, knowing that I don't know half as much as I thought I knew.
For the serious only and it's a must read!! September 29, 2007
0 out of 3 found this review helpful
If your a serious investor and you don't have this book, then your not a serious investor!! Enough said!!! The best book I've read on investing so far!!!Financial Statement Analysis: A Practitioner's Guide, 3rd Edition
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