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| Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich | 
 enlarge | Author: Jason Zweig
Publisher: Simon & Schuster
Category: Book
List Price: $26.00
Buy New: $9.59
You Save: $16.41 (63%)
Buy New/Used from $9.19
Avg. Customer Rating:  (23 reviews)
Sales Rank: 11359
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.4 x 1.3
ISBN: 074327668X
Dewey Decimal Number: 332.6019
EAN: 9780743276689
ASIN: 074327668X
Publication Date: August 1, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Truly the one book for thinking investors! January 25, 2008
1 out of 1 found this review helpful
I am acquainted with the articles by the author in MONEY Magazine and always find them interesting. This book helped me to understand the workings of the human brain (my own included) and how our thinking and our behavior are determined by it in daily living. Applied to its influence in our investing behavior the brain becomes a powerful aid to better understand our attitudes and our moral perspectives about money. The book is slow reading because it is filled with many studies about brain function and decision-making, and it is most important to think along with the writer in this process of re-educating ourselves about what we do with our wealth. The appendices are the crown jewel but must be read in conjunction with the developing arguments of each chapter. I plan to re-read the book more than once because it is so packed with insight about ourselves and our spending of our resources.
Money and Brains January 21, 2008
2 out of 2 found this review helpful
It was very educational on the brain issues. As a stock market investor it shows good investment principals in the Appendix's. However I am a stock trader and there was no information about that aspect of the stock market. But the information on the brain and what stimulates it was great.
 Very Disapointing December 29, 2007
12 out of 20 found this review helpful
I have never written a book review at Amazon - but was compelled to do so with this book....Dear Reader, Be cautious about buying this book..The title is very misleading. Although there are some interesting things about how your brain works - the application to investing is a real streatch...It seems like Mr Jason Z. was looking for a way to make money on generic ceribal theory. The book should be titled "Your Brain" (only) because it has little to do with investing (or your money)...The attempted applications to investing are overly obvious, porocial, and miss the mark...Amazon has tons of great books on investing - but this is NOT one of them.
 Fun Read but Very Limited Practical Applications December 18, 2007
24 out of 25 found this review helpful
The last 5 years I have read many research papers on behavioral finance, so I have a fair amount of knowledge about its findings.
I first read Pompian's book Behavioral Finance and Wealth Management, and then a few weeks later read Jason Zweig's Your Money and Your Brain.
Pompian's book wins hands down from a practical viewpoint......how you can use behavioral finance findings as an investor or investment advisor. Pompian lists all 20 common biases, and then gives examples of how to deal with them. I also enjoyed his section on using Briggs Myers test results coupled with behavioral finance principles.....to develop better financial plans which fit people better.
Zweig's book is a fascinating read.......but when I got done......my question was.....How do I apply these behavioral finance findings to my investments or my client's financial plans? I would have to re-read Zweig's book......and develop the practical uses myself from his book. Pompian has already put this together for you in his book.
If you have never been exposed to behavioral finance, then maybe reading both books is a good idea. You can get a general over-view by reading Zweig's book first......then get practical advice on how to apply the findings from Pompian's book.
It is interesting that Zweig's book at $17 has an Amazon sales rank of 2,075......and Pompian's book at $38 is only ranked 38,940. I have always enjoyed reading Zweig's columns in Money magazine. It is interesting to see where future research in behavioral finance is headed in Zweig's book.......but in my opinion; you get more practical advice (or value) for the dollar from Pompian's book than Zweig's book.
To compliment this book.....I would suggest a couple good books on index fund investing and asset allocation.
Index Mutual Funds: How to Simplify Your Financial Life and Beat the Pro's
The Richest Man in Babylon
Bogle on Mutual Funds: New Perspectives for the Intelligent Investor
The Millionaire Next Door
The Four Pillars of Investing: Lessons for Building a Winning Portfolio
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your Life
The Bogleheads' Guide to Investing
Fantastic read! A must have for all investors!!! November 21, 2007
1 out of 2 found this review helpful
What a great book. Luckily I had just finished "Beyond Greed and Fear" by Hersh Shefrin when I found this book. "Your Money and Your Brain" is an absolute must read for any investor. I couldn't put it down.
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