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| Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond | 
 enlarge | Authors: Anthony Borelli, Greg Holden
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.93
You Save: $11.02 (44%)
Buy New/Used from $12.12
Avg. Customer Rating:  (17 reviews)
Sales Rank: 221339
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 253
Shipping Weight (lbs): 0.5
Dimensions (in): 9.1 x 6.1 x 1.1
ISBN: 0470100346
Dewey Decimal Number: 658.872
EAN: 9780470100349
ASIN: 0470100346
Publication Date: April 13, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Basic start but could leave you broke.. July 11, 2007
19 out of 20 found this review helpful
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
 This is a great book July 10, 2007
3 out of 7 found this review helpful
A great book about search marketing and how to become a search marketer, also very helpful for people who have their own websites. I was motivated enough to start my own website, [...].
Good Advise, Solid Business Model June 13, 2007
7 out of 10 found this review helpful
I originally purchased Anthony Borelli's book 'Affiliate Millions' with two other books' to explore the possibility of starting an eBay business. What I got from Anthony's book is a clear understanding on how to start and implement a successful Affiliate Advertising and Search Marketing business online representing some of the best businesses on the planet. Plus I don't have to buy inventory or ship product! This is a dream business, and this book will teach you how to do it!
 Issue #1: A very Misleading and Deceptive Title .... Issue #2: ... June 12, 2007
31 out of 35 found this review helpful
The stuff explained in the book is outdated to an extend that it should not be applied as described (or even can't).
Issue #3 Some examples would violate a lot affiliate agreements today. A beginner would be ill advised to do some of the things described in the book or will risk getting into serious trouble.
Issue #4 It is aiming at people without any knowledge about internet marketing who probably buy the book, because of the promising title, only to find out the hard way that they wasted not only money, but also time.
If you are a newbie to the subject, do yourself a favor and spend your money on other books from Justin Michie, Jeremy Palmer and Rosalinde Gardner for example.
The only positive thing I could find was the fact that the book is pretty cheap for a new hardcover.
Note:
I also like to note that the book got four reviews with 5 stars. What is funny about them is the fact that all four reviewers only happened to review this one book, with exception of one of them who reviewed a second product on the same day when he reviewed this book.
Either did somebody skew the reviews or the book causes one group of people to get extremely excited and do something they never did before and the other group of people to shake their heads in disbelieve that something like that made it actually to the printing press.
If you read the reviews and this comment, think and make up your own mind. You have a brain and a heart and able to be your own judge.
Affiliate Marketing for Newbies June 9, 2007
11 out of 14 found this review helpful
I'm always on the lookout for new books on affiliate marketing, and I recently came across "Affiliate Millions: Make a Fortune Using Search Marketing on Google and Beyond," published April 13, 2007.
The book is geared towards affiliates, and I was anxious to read it, as there are few books about the industry, and a lack of resources to provide quality training for affiliates.
To be honest, I was disappointed in the book. While the book promises the reader they can "Make a Fortune Using Search Marketing on Google and Beyond," the approach was elementary. Not the sort of level that's going to bring somebody their affiliate millions.
The book kicks off with explanations of affiliate and search marketing and then follows with individual chapters dedicated to somewhat intuitive processes like joining an affiliate network, applying to an affiliate program, and setting up a ppc search campaign.
Each step in excruciating detail. It seems like they were trying to reach a word minimum, rather than write a helpful guide for affiliates.
If you're brand new to affiliate marketing, this book could be helpful in pointing you in the right direction. But if you've been working as an affiliate for a couple minutes, you'll have a hard time reading beyond the first chapter.
Also, being that it's a print book, some of the key information is already out of date.
The central theme of Affiliate Millions is that affiliate should buy traffic from the pay per click search engines and send that traffic straight to the advertiser's site.
One of the affiliate programs prominently cited in the book is eBay. The problem with this example is that the strategy endorsed by the book (sending traffic straight from ppc search engines to advertisers) is something the eBay affiliate program no longer permits.
Also, I noticed a screenshot in Chapter 2 (Learning About Affiliate Advertising) where a search on MSN is shown with "iPod Nano" as the keyword being targeted. The Apple affiliate program forbids buying keywords with any of their trademarked names.
So if you get Affiliate Millions, take the advice with a grain of salt. It's a decent introductory book for the newest of new newbies.
Otherwise, I wouldn't recommend the book for affiliate marketers with any degree of experience under their belts.
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