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 Location:  Home » Starting a Business » General AAS » In-House Telemarketing: The Masterplan for Starting and Managing a Profitable Telemarketing ProgramJanuary 9, 2009  


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In-House Telemarketing: The Masterplan for Starting and Managing a Profitable Telemarketing Program
Author: Thomas A. Mccafferty
Publisher: Irwin Professional Publishing
Category: Book

Sales Rank: 3198527

Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: Rev Sub
Number Of Items: 1
Pages: 351
Shipping Weight (lbs): 1.5
Dimensions (in): 9.5 x 6.5 x 1

ISBN: 1557385297
Dewey Decimal Number: 658.84
EAN: 9781557385291
ASIN: 1557385297

Publication Date: January 1994
 
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Date of Publication: 1994
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Description: 1557385297 "Looking for a flexible marketing and sales technique to expand your business? IN-HOUSE TELEMARKETING is the answer. IN-HOUSE TELEMARKETING, REVISED EDITION, by Thomas McCafferty, provides the basic tools needed to set up and maintain a successful telemarketing program. IN-HOUSE TELEMARKETING describes those aspects of telemarketing which can be used to support a company's traditional marketing approach to provide a significant advantages over them. It also identifies the kinds of marketing challenges which are 'naturals' for telemarketing."

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