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| Starting & Running a Successful Newsletter or Magazine | 
 enlarge | Author: Cheryl Woodard
Publisher: NOLO
Category: Book
List Price: $29.99
Buy New: $18.76
You Save: $11.23 (37%)
Buy New/Used from $15.00
Avg. Customer Rating:  (3 reviews)
Sales Rank: 145263
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 455
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 6.8 x 1.2
ISBN: 1413305237
Dewey Decimal Number: 070.572
EAN: 9781413305234
ASIN: 1413305237
Publication Date: October 25, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Book Description
Expert insight from the co-founder of PC and Macworld magazines! Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries What's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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| Customer Reviews:
 Geared towards those with significant means - rather than homebased publishers. February 1, 2008
6 out of 9 found this review helpful
I believe this book is best suited for those who have the means to pay for study groups, and pay a small to mid-sized in house staff. However, if you're like me, and you're winging it on your own, on a shoe string budget, there is little here to glean. For example: page 163 refers to 5 golf publications as reference points - each of which have circulations between 25,000 and 149,000. If your magazine will jump off with this sort of starting circulation - you've found your book. If you're like me and your publication will start with a circulation of about 3,000 - this isn't the book for you. There are many pages of discussion about building your publishing team; as well as many pages on how to secure financing/loans/investors to float your publication - these categories seemed geared towards larger publications. Design itself was an aspect I'd hoped she'd elaborate on. However, it was glossed over - the printed version of the magazine design being covered on pages 63 through 67. I was taken aback that for all the money that was discussed as necessary for starting a publication, the author suggests (on page 359-360) that you may save money by personally designing your own web site - although she does suggest that having a professional designer might ultimately be best. I was disappointed overall. But as I said, if you're starting a much larger venture - and you'll have staff to care for many issues for you - this may still be a useful book.
 Should be titled the "Bible of Start-Up Publishing"! December 28, 2007
2 out of 3 found this review helpful
Starting & Running a Successful Newsletter or Magazine should be on the desk or bookshelf of every would-be or early-stage publisher (maybe seasoned professionals as well)! I have read a number of other books on this subject and, from my point of view, Cheryl Woodard's thoughtful, direct and insightful work is easily the best I have come across.
Not only is her past experience in starting 3 successful magazines clearly on display here, but Ms. Woodard has continued to bring the book up-to-date with the latest trends for introducing a newsletter or magazine to the market and managing the publication after introduction. In addition, she has assembled a list of contacts and other important information that will be an immediate benefit to any new publisher.
This book will stay close at hand for me as a resource and problem reference!
An excellent pick for both general-interest and college-level libraries. February 8, 2007
16 out of 18 found this review helpful
If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter or Magazine: it tells everything from how to find readers and stay ahead of the competition for their interest to understanding different circulation options, from newsstands to vendors, and learning how the entire distribution process works. This 5th updated edition explores web publishing and blogging, showing how to integrate this into an overall marketing and publishing strategy. An excellent pick for both general-interest and college-level libraries.
Diane C. Donovan
California Bookwatch
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