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| Unofficial Guide to Starting a Business Online (Unofficial Guides) | 
 enlarge | Author: Jason R. Rich
Publisher: Wiley
Category: Book
List Price: $18.99
Buy New: $3.97
You Save: $15.02 (79%)
Buy New/Used from $3.97
Avg. Customer Rating:  (12 reviews)
Sales Rank: 679955
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 456
Shipping Weight (lbs): 0.9
Dimensions (in): 8.1 x 5.3 x 1.1
ISBN: 0471748382
Dewey Decimal Number: 658.0546
EAN: 9780471748380
ASIN: 0471748382
Publication Date: January 4, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The inside scoop... for when you want more than the official line!
If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with:
Vital Information on choosing a unique product or service and targeting a specific niche market
Insider Secrets from entrepreneurs who have launched successful online businesses
Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website
Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals
The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon
Handy Checklists to help you create and operate your online business
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| Customer Reviews: Read 7 more reviews...
 Get Started with this book. August 10, 2008
Jason R. Rich has written a useful book that tells the newbie to web business how to get started. You will find lots of information, references, hints and suggestions to begin your own online business. If you don't procrastinate, it is quite possible for you to achieve your entrepreneurial goals.
 The Unofficial Guide to Starting a Online Business November 1, 2007
1 out of 1 found this review helpful
I've just completed the book and found it to be helpful. Some of the material seems to me, a rehash of the late 90's Internet nonsense but over-all, the book was good. I am buying a copy of it and recommend it to others. I know some other reviewers knocked the book but I have read only two others on the topic and this one is pretty good. It is thorough, covers most you would need to know and has interviews with some start-ups that have done well. I don't agree that going on-line is a better resource as some reviewers have said; who has the time to surf all those sites, trying to locate the information. Read this book and others, you will be glad you did.
A start-up guide packed full of information for an online-based retail business! December 12, 2006
8 out of 9 found this review helpful
This book provides step-by-step guidance in starting an online retail business. There is a ton of information crammed into this book which is divided into six sections and many chapters:
1. In Business, Preparation is Everything
2. Getting Your Business Online
3. An Internet Presence for Existing and New Businesses
4. Promoting Your Site
5. Improving and Analyzing Your Site
6. The Experts Speak
As someone who has read many books on virtual businesses, online presences, Internet marketing, and online retailing I could appreciate all that the author covers in this book. Unfortunately I doubt someone with my background is the intended audience for this book. I think someone with less knowledge on the subject would be the person to want to read this book. And such a person is probably going to be disappointed with it.
I found the book to emphasize online retail businesses to the exclusion of online service businesses. That's fine and dandy if the title of the book had specified that the material related to "Online Retail Businesses." There was a lot of talk devoted to shopping cart aspects of Web sites and to eBay topics. If I wanted to read about eBay, then I would have picked up an eBay book.
My favorite part of the book was where the author at page 96 told me about how to easily add shopping cart functionality to a Web site that I had built using Microsoft Frontpage. Supposedly there is an outfit called Richmedia Tech that provides help in doing that.
The slant on the type of business the author was talking about in his book showed itself particularly in Section 4 regarding how to promote your Web site. There was no mention of writing articles, giving seminars, or becoming a public speaker which are normal ways to promote a Web site that helps market services rather than products.
If you are planning to use eBay in your business in ANY way, then I highly recommend you get a copy of this book. It is a great supplement to any reading you do on the subject of eBay. However, if your business idea or existing business has no need for an online retail storefront, then skip this book. There are other books available that are more on point for you to read. 4 stars!
This book gave me some new ideas for my On-line business January 24, 2004
9 out of 10 found this review helpful
I started my own business and have been selling books online for over 5 years (and doing very well thank you), and I also volunteer in my free time as an outplacement counselor for a local non-profit training facility, so I have had a little bit of experience in business; and I have to tell you after reading the dreadful reviews I picked up a copy of this book just for grins... not! This book has some really good ideas. True there is no magic bullet, but that's just it, this book gives good direction and if you have a half-way decent brain and some ambition you will do the rest. My biggest problem as an outplacment counselor (whose job it is to help people to go out there and look for a job) is motivating them. I give them the direction but they want the easy fix. This book will not give you an easy fix, but if you want some good solid ideas ... read this book.
 Complete Waste January 13, 2003
12 out of 16 found this review helpful
The only thing to be learned from this book is if you have a catchy title and access to bookshelf space, you can sell anything, even 414 pages of filler. Among the pearls of wisdom is the advice that you can compare features of different computer brands by shopping at your local computer store. I'm not kidding! I was so insulted by the banality of this book that I was moved to write this review.
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