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| ESPRESSO! Starting and Running Your Own Specialty Coffee Business | 
 enlarge | Authors: Joe Monaghan, Julie Sheldon Huffaker
Publisher: Wiley
Category: Book
List Price: $18.95
Buy New: $0.01
You Save: $18.94 (100%)
Buy New/Used from $0.01
Avg. Customer Rating:  (14 reviews)
Sales Rank: 452610
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.9 x 0.6
ISBN: 047112138X
Dewey Decimal Number: 647.95068
EAN: 9780471121381
ASIN: 047112138X
Publication Date: October 1995
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
An A-to-Z guide to making it in your own specialty coffee business!
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
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| Customer Reviews: Read 9 more reviews...
 specialty coffee March 10, 2006
1 out of 1 found this review helpful
A great book for basic understanding of what it takes to start and run a successful coffee business.
Thinking about a Coffee Business?? December 30, 2005
3 out of 3 found this review helpful
This should be the title "Thinking about running a Coffee Business" I gave this 3 stars because it is very easy to read, straight to the point, does point out some warning signs.
If your already in the business then, forget it.
Very Helpful October 26, 2005
0 out of 2 found this review helpful
My husband and I are business people but have never opened a coffee shop....the book was great!
A good starter book, but lacks details July 25, 2004
11 out of 11 found this review helpful
I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I'd find this book educational. As it is, it lacks details but does give good basic information. You can start here but "Become a coffee house owner" is far more detailed, with business plans, budgets, specific list of items needed (down to the grease trap), contacts, employees, probably health requirements etc. I did gain some knowledge from this book, but it won't be a point of referral in the future.
Fine for brainstorming but little use otherwise. December 30, 2003
17 out of 18 found this review helpful
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault. You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee! By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee. Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
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