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| Small Is The New Big | 
 enlarge | Author: Seth Godin
Publisher: Highbridge Audio
Category: Book
List Price: $29.95
Buy New: $3.91
You Save: $26.04 (87%)
Buy New/Used from $3.91
Avg. Customer Rating:  (48 reviews)
Sales Rank: 142308
Format: Abridged, Audiobook
Languages: English (Original Language), English (Unknown), English (Published)
Media: Audio CD
Edition: Abridged
Number Of Items: 6
Pages: 465
Shipping Weight (lbs): 0.2
Dimensions (in): 5.8 x 5 x 0.7
ISBN: 1598870564
Dewey Decimal Number: 658.409
EAN: 9781598870565
ASIN: 1598870564
Publication Date: August 17, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
An Audiofile Earphones Award Winner Is it better to be CEO of Craigslist or the head of UPS? Bestselling business author Seth Godin reveals why small is better (among other surprises) in this full-size dose of brilliant, provocative thinking. Big used to matter. . . and then small happened. Enron (big) got audited by Andersen (big) and failed (big). American Airlines (big) is getting creamed by Jet Blue (smaller and way faster). Today, little companies often make more money than big companies. So why are so many people still stuck on ?big is better?? Seth Godin is famous for fans who are focused, connected, and dissatisfied with the status quo. His books, blog posts, magazine articles, and speeches have inspired entrepreneurs, marketing people, innovators, and managers around the world. Small Is the New Big collects the best short pieces from his pioneering blog, ranked #70 in worldwide readership. It also includes his most popular columns from Fast Company magazine and several of his short e-books. Always stimulating, never predictable, Godin continues to change the way we think about marketing, work, and change itself.
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| Customer Reviews: Read 43 more reviews...
 Not Business as Usual October 1, 2008
If you are looking for some ideas to jump start your creative juices, take the few hours necessary to breeze thru this collection of blog posting from Seth Godin, blogger extraordinaire and seller of confidence for those needing to step outside their box. You do not need to have read his best-seller, "Purple Cow", or even be your company's marketing chief to find useful ideas and some interesting perspectives on inconsistencies that show-up in our everyday business transactions or even personal interactions.
Being someone who promotes personal responsibility in organizational process, I loved his statement, "...anonymity as the enemy of civility...", and thus transparency and accountability as the answer to email spam or telemarketers. And, I loved it when he wrote "benchmarks = mediocrity": If everyone is doing the same thing; it delivers, by definition, average performance. I doubt that you will agree with every one of his opinions, as expressed in these 183 blog postings, but you will surely find enough to make this book a keepers; or, as I shall do, something to pass along to a friend or relative.
Dennis DeWilde, author of "The Performance Connection"
Short and sweet nuggets of inspiration September 4, 2008
I love the "short and sweet" format - this is the perfect opportunity to browse someone else's brain for ideas!
I read this over about 6 months, picking it up and reading one or two "rants" at a time. I found these thought-provoking, with sufficient detail for me to know what he was going on enough, but without boring me with detail and examples. Several topics triggered great ideas which I've thought through, developed, and run with in the days after reading.
Highly recommended.
wow thats a lot of info August 13, 2008
Not that Seth needs another glowing review...This book is great. Read the introduction and follow the isntructions for how to read the book. Every segment is something worth taking to the copier and distributing to coworkers. Here is an idea: start your own company and experiment with all the cool nuggets in the book, you might fail but it will be fun.
 Aren't Blogs the New Books? July 10, 2008
1 out of 1 found this review helpful
Blogger Seth Godin presents 184 "riffs" and "rants," with little statistical analysis to back up any of his assertions. "Small is the New Big" is a collection of odds and ends from Godin's blog (and Fast Company columns). While opinions without statistical basis may be enough to fill up the daily content requirements of the blogging world, an entire book filled with the same opinions is in desperate need of research and analysis. I'll have to read some of his other book-length works, but this volume will probably be of interest to diehard Godin fans only.
a collection of loosely related opinionated shallow babbles May 23, 2008
2 out of 2 found this review helpful
Check out the section about no-no's on making criticism. This book is full of it.
Other than that, there are some repetitive assertions. Not much analytic or data. Basically someone wrote pieces of stuff once in a while and put them into a book.
I am glad that I didn't pay for reading it. If you like reading blogs, this is probably for you. But wait.. why not reading them (or better ones) online?
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