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| Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts | 
 enlarge | Author: Tom Sant
Publisher: AMACOM
Category: Book
List Price: $17.95
Buy New: $2.25
You Save: $15.70 (87%)
Buy New/Used from $2.25
Avg. Customer Rating:  (19 reviews)
Sales Rank: 33500
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 0814471536
Dewey Decimal Number: 658.15224
EAN: 9780814471531
ASIN: 0814471536
Publication Date: December 26, 2003
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
This guide features winning strategies to the global business environment. It covers how to create a value proposition, understanding how customers make buying decisions, how to create a deliver a winning oral proposal, and the step to setting up a Proposal Center of Excellence.
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| Customer Reviews: Read 14 more reviews...
 Great book April 10, 2008
Great book, very helpful in revamping our process. We have won many more accounts as a result.
A Great Business Proposal "How-To" October 24, 2007
When my manager told me to be prepared to get involved with proposal writing, I chose this book as my initial `self-study' effort. After reading it, and using it to help me analyze some of my company's old, new, and draft proposals, I am convinced that my choice of proposal books was right on target. I now have a detailed, indexed, and cross-referenced 85+-page reference document of my personal notes and observations of the book that is never far away and is often used.
The book is organized into four sections that take the reader through a logical progression that has a lot to offer both experienced and inexperienced proposal persons: 1) Why You Need This Book, 2) A Primer on Persuasion, 3) How to Manage the Process and Keep Your Sanity, and 4) Writing to Win. Sant's humor and natural writing style combined with his extensive experiences to produce a book that is as pleasurable to read as it is informative. If you are involved in any way with business proposals, you will be well-served to buy, read, and keep handy this outstanding book.
Practical Polish for Proposals August 13, 2007
2 out of 2 found this review helpful
This is a great primer for writing general proposals. It's chock full of information as well as being very readable. I read it in 2 evenings and was able to utilize what I found the day the book arrived.
It's written by the founder of Sant Solutions, a great RFP/Proposal software, and never mentions this so there are NO infomercial ties as with lots of these kinds of things.
Excellent resource.
A practical guide that's also a lively read July 16, 2007
3 out of 3 found this review helpful
Writing customer proposals, especially in response to a lengthy and complex RFP, involves more than simply answering the questions and attaching the required support material. It involves creating compelling messages and value propositions, understanding the customer's true needs, and establishing the credibility of your offering. Sant provides a practical, clear guide to both content and process when writing proposals. Many of his suggestions are relevant to other types of technical writing and marketing writing projects as well. His lively writing style and numerous examples make an otherwise dull subject an entertaining and informative read.
A Common Sense Approach May 6, 2007
Dr. Sant's book equips you with the information you need, but doesn't bog you down with extensive processes. In today's fast paced contracting world, we no longer have the luxury of 30-60 days of writing time. We need to move towards a faster proposal turn around. Dr. Sant's book provides the framework to scale up or down depending on the size of your resources and time.
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