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| Launching New Ventures Fifth Edition | 
 enlarge | Author: Kathleen R. Allen
Publisher: South-Western College Pub
Category: Book
List Price: $172.95
Buy New: $60.31
You Save: $112.64 (65%)
Buy New/Used from $60.30
Avg. Customer Rating:  (5 reviews)
Sales Rank: 87345
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 5
Number Of Items: 1
Pages: 581
Shipping Weight (lbs): 2.4
Dimensions (in): 9.2 x 6.8 x 0.8
ISBN: 0547014562
Dewey Decimal Number: 658
EAN: 9780547014562
ASIN: 0547014562
Publication Date: February 1, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.
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| Customer Reviews:
 waste of time and money November 4, 2008
This textbook is a total waste of money for anyone who is not forced to buy it by a professor who asks questions like, what is written on page 267.
The book contains mainly inaccurate and flawed concepts which have been adapted from original highly respected concepts (like Porter's 5 forces and the 4P's of marketing) at the author's will. By no means the mechanisms of running a business are covered in sufficient depth.
I agree that this book does not require an MBA to read. However, it does not substitute a solid business education. Reading this textbook and thinking you know what it takes to start up a company is like reading your cars manual and thinking you know what it takes to engineer automobiles.
Underlining the lack of sophistication of this textbook is that it sometimes reads like an advertising brochure for the University of Southern California where the author is teaching.
 Very well done! March 30, 2007
This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. It includes great examples, interesting stories, questions, additional sources of information and internet resources. I highly recommend it for anyone considering launching an entrepreneurial venture!
Excellent January 9, 2007
0 out of 4 found this review helpful
Fast shipping the quality was as stated for used book. Great to do business with
EXCELLENT TEXTBOOK!!!! November 6, 2005
4 out of 4 found this review helpful
This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.
Most informative book in 8 years of business college October 15, 1996
8 out of 9 found this review helpful
This book fully explains how to start a real entrepreneurialventure and make it a success! The author is the bestexpert in the field. I was introduced to this book throughan instructor who had made this book required readingfor a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you canachieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools. .......... Michael Taylor .......... V.P. Students in Free Enterprise ..........University of North Florid
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