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| Entrepreneurship | 
 enlarge | Authors: William D. Bygrave, Andrew Zacharakis
Publisher: Wiley
Category: Book
Buy New: $53.85
Buy New/Used/Collectible from $32.00
Avg. Customer Rating:  (1 reviews)
Sales Rank: 341965
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 640
Shipping Weight (lbs): 2.1
Dimensions (in): 9.9 x 7.9 x 1
ISBN: 0471755451
Dewey Decimal Number: 658.421
EAN: 9780471755456
ASIN: 0471755451
Publication Date: March 16, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand.
* Integrates case studies throughout the chapters to show readers how the information is applied in the real world.
* Outlines successes as well as failures to paint a realistic picture of the difficulties involved in starting a business.
* Discusses how to recognize opportunities and formulate a winning strategy.
* Explains how to create a business plan and build pro forma financial statements.
* Covers how to acquire equity financing and getting access to funds.
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| Customer Reviews:
Don't leave home without it! July 13, 2007
1 out of 4 found this review helpful
Hey fellow Entrepreneurs.....This book is our Bible, Old and New Testament both. It presents an owners' perspective, a strategic "big picture" perspective on starting a new business venture. William Bygrave and Andrew Zacharakis,the authors, write like they are our coaches who want us to succeed. If you truly want to transform your business dream into a successful enterprise put this playbook into action. They wrote it for us. Buy it and use it. Break a leg!
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