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| SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) | 
 enlarge | Authors: Gary Keller, Dave Jenks, Jay Papasan
Publisher: McGraw-Hill
Category: Book
List Price: $21.95
Buy New: $14.93
You Save: $7.02 (32%)
Avg. Customer Rating:  (1 reviews)
Sales Rank: 36507
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.9 x 0.8
ISBN: 0071605266
Dewey Decimal Number: 333.3068
EAN: 9780071605267
ASIN: 0071605266
Publication Date: August 12, 2008 (New: Last 30 Days)
Shipping: Eligible for Super Saver Shipping
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| Editorial Reviews:
Product Description
Must-have success strategies in a buyer's market for today's 14 million real estate agents Many real estate agents have had their most productive years in a buyer's market-and the past year has seen one of the strongest in recent memory. The secret is in using the right strategies to make target properties stand out. Based on the aggressive training program that Keller Williams has used to train agents to thrive in ?down? markets, The Shift delivers 12 tactics that will bring you profitable sales.
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| Customer Reviews:
Exactly What Every Real Estate Agent Needs to Know in Today's Market August 20, 2008
I waited for this book with great anticipation and was not disappointed when I finally got my hands on a copy -- this is career-changing, paradigm shifting information.
I work as the manager of an 80 agent office in Palm Beach, FL and know first-hand the challenges that agents today are facing. The advice given in this book is the exact same advice I've been preaching for months now, delivered in a concise, action-oriented, laser specific format that covers all of the bases and provides all of the key insights needed by any agent committed to growing their business and prospering in today's market:
* Mindset -- getting your 'head-straight' for today's market environment.
* Expense Management -- leading with revenue in tough times.
* Leverage -- accomplishing more through collaboration with others.
* LEAD GENERATION tactics that work.
* LEAD CONVERSION skills and scripts that get results.
* How to maximize your use of the internet to capture and retain clients.
* PRICING RIGHT so your properties sell faster than your competition's.
* Staging strategies that get your properties sold more quickly.
* Skills and scripts for overcoming you buyer's reluctance.
* The basics of creative financing strategies to get your listings sold.
* Short sale, foreclosure and bank owned property strategies and tactics that work.
* Special advice for seeing your properties through to closing.
As a real estate author myself (The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording) I realize that the shelves are brimming with real estate books. I can honestly say that given today's real estate market environment, if an agent were only allowed to read one real estate book in the coming two years, THIS would be the book that I would recommend! In fact, we are in the process of implementing a complete twelve week training program for my Palm Beach office that's wholly based on the insights gleaned from this book -- I believe it is that important.
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