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| SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) | 
 enlarge | Authors: Gary Keller, Dave Jenks, Jay Papasan
Publisher: McGraw-Hill
Category: Book
List Price: $21.95
Buy New: $14.01
You Save: $7.94 (36%)
Buy New/Used from $14.01
Avg. Customer Rating:  (39 reviews)
Sales Rank: 1825
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 6.9 x 0.8
ISBN: 0071605266
Dewey Decimal Number: 333.3068
EAN: 9780071605267
ASIN: 0071605266
Publication Date: August 12, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market.".
--Bernice Ross, Inman News. . The Millionaire Real Estate Series.
More than 1,000,000 copies sold! . SHIFTS happen? . Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! . . SHIFT explores twelve proven strategies for achieving success in any real estate market, including . . - Master the Market of the Moment: Short Sales, Foreclosures, and REOs.
- Create Urgency: Overcoming Buyer Reluctance.
- Re-Margin Your Business: Expense Management.
- Find the Motivated: Lead Generation.
- Expand the Options: Creative Financing.
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| Customer Reviews: Read 34 more reviews...
 Must have book for any Realtor! December 1, 2008
This book just might be the best book ever written about Real Estate. It is current and up to date about what REALLY works in the market today. It might save your career!
 Good but not great December 1, 2008
0 out of 1 found this review helpful
I am glad I bought this book. I bought and enjoyed the Millionaire RE Agent and RE Investor.
That being said, I don't think it is a great book and that's why I gave it 3 stars. I think the author is a little too dependent on scripts and formulas to work your way out of a slump. If he would update it a tad to account for the fact that most consumers are extremely averse to script heavy agents, it would have been better.
But I do like the fact that he is inspiring, and stresses the can-do attitude that hey, no one's coming to help, you have got to do it yourself. I appreciate that inspiration. I wish he would have written more on that.
On the other hand, if you are a less tech heavy agent, you will like his very detailed and practical methods. It is not my cup of tea (yet, maybe the shift will change my mind!).
Roll with it or be run over by it November 29, 2008
0 out of 1 found this review helpful
The market is changing, and Realtors need to stay focused, on task, and must adapt to the shift! The book is well divided into sections focusing on the attitudes an agent must have and the changes they must make.
Very well thought out November 17, 2008
0 out of 1 found this review helpful
This is a very well done book. It outlines shifting your thinking and shifting your business model to take advantage of changes in the marketplace. There is a section on short sales and foreclosures. Overall, a very good book.
Energized by the SHIFT October 30, 2008
SHIFT: "I have been professionally energized since I was introduced to the book called SHIFT by Gary Keller. In fact, I consider myself very fortunate to be one of the first among my peers to learn, practice, and implement the Twelve Tactics for Tough Times. In my 30+ years of residential real estate, I'm proud that I have weathered every cycle in the past, but today's circumstances are different... and this is the tool that I need now." Brad Osborne, CENTURY 21 Realty Group I
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