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| Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition | 
 enlarge | Authors: David L Hancock, Jay Conrad Levinson
Publisher: Morgan James Publishing
Category: Book
List Price: $14.00
Buy New: $8.19
You Save: $5.81 (42%)
Buy New/Used from $8.17
Avg. Customer Rating:  (10 reviews)
Sales Rank: 788637
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 190
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 5.9 x 0.7
ISBN: 0976090104
Dewey Decimal Number: 333
EAN: 9780976090106
ASIN: 0976090104
Publication Date: September 1, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
In his groundbreaking book, "Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition," Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.
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| Customer Reviews: Read 5 more reviews...
 The Number One STARTER Marketing Book For Mortgage Brokers Even In A Sour Economy. January 7, 2009
David Hancock has done a very good job at presenting the marketing arsenals needed for a mortgage broker to have a slight edge, especially in a sour economy.
What he teaches is how to begin to train your mind to think of how to do business differently, using sometimes unconventional weapons that gets result$$$. You will learn how to make your mortgage business stand out above the rest so that your name remains on the top of mind of those in need of your services.
Once you are equipped and exposed to some of the 'underground' strategies taught in this book, I would dare say that it is highly unlikely that you will not reel in customers and keep the ones you attract.
In other words, recession or not, you will have learned how to
generate profits whenever you want, how to entice your customers to do
more business with you because your service will be one of great excellence. Recession-resisting your mortgage business is what employing the teachings will help you to do.
One thing about this book is that it is a great STARTER, meaning, you will be disappointed if you read it just once. You will be disappointed if you try to do everything all at once and not to mention, become very overwhelmed. I would suggest that after you've finished with the book....to start over with a highlight and note cards.
The author offers lots of freebies and trials in the book for his other products and services that I encourage every reader to sign up for. It will give you the guidance that you will need to fully learn how to implement the marketing strategies s-l-o-w-l-y. You can email the author for a free marketing calendar (I did and he was quick to respond!).
Remember, this book is a great START. Read it more than once. Take it small chunks by small chunks....write the author for his freebies, sign up for the trial offers where you will be a part of a marketing community with like-minded entrepreneurs helping each other along the way.
If you commit yourself to being a student of this kind of marketing for your mortgage business......it can only give you the tools to be successful. Those reading the book who want instant results without the learning and patience and perseverance will become very frustrated.
So, that said....if you are dedicated to excellence, ongoing learning of marketing strategies, and attracting customers magnetically,....I would say that you will totally treasure this book and come back to it over and over again as you grow in your business.
I give this book 2 thumbs up in a heartbeat!
 Guerrilla Marketing For Mortgage Brokers: You get what you put into it. September 27, 2007
2 out of 5 found this review helpful
I came across this book in researching mortgage marketing strategies. Although I have implemented various practices from other books and magazines in my mortgage marketing strategy, this book offers a good amount of insight and value to any mortgage marketing strategy. The suggested marketing practices aren't worth anything unless you implement and monitor them. The author consults on mid-to-long term marketing strategies to generate consistent business, which can strengthen and widen your mortgage lead and referral foundation. This book is worth the purchase and should be utilized as a valued reference.
 Only for Dumb Monkeys May 5, 2006
22 out of 26 found this review helpful
Being a Mortgage Broker, when I saw the title I thought it would be a good book for my industry - wrong! This is the second Guerilla series book I have purchased and I have been disappointed with both. The title mentioned more about the business of Mortgage Brokers than the text of the book. The author put a few Mortgage Buzz words in the text but it had no real meat for the Mortgage business or any business. If someone finds this book a good buy then they should not be in business for themselves since the content is just simple common sense. Also, the big turn off was when the author compared Marketing to 'Good Sex.' That statement alone shows he has no class! Instead of putting the book on my bookshelf, I put it where it belongs - the trash!
Horrid April 10, 2006
16 out of 18 found this review helpful
If you are looking for ideas on how to increase your mortgage sales, look somewhere other than this book! You can ask your fifth grader for the same info.
A complete ripoff!! WHAT A CON... December 3, 2005
24 out of 27 found this review helpful
Feel its my duty to write a negative review on this book. There is NO mortgage broker specific mention of any kind. It is a VERY VERY basic "general marketing" guide. I feel I wasted my time and money and has given me NO knowledge on marketing my mortgage business. DO NOT BUY THIS BOOK!! SEEK ELSEWHERE!!
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