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| New Product Development For Dummies (For Dummies (Business & Personal Finance)) | 
 enlarge | Authors: Ph.d, Ceo Robin Karol, Co-director Beebe Nelson
Publisher: For Dummies
Category: Book
List Price: $21.99
Buy New: $6.38
You Save: $15.61 (71%)
Buy New/Used from $6.34
Avg. Customer Rating:  (3 reviews)
Sales Rank: 62515
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 6.9 x 1
ISBN: 0470117702
Dewey Decimal Number: 658.575
EAN: 9780470117705
ASIN: 0470117702
Publication Date: May 7, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: - Developing a winning NPD strategy
- Generating bold new ideas for products and services
- Understanding what your customers really want
- Keeping projects on track, on budget, and on-time
- Building effective cross-functional teams
- Planning and executing a blockbuster launch
- Collaborating with global partners
- Maximizing your chances for success
No matter what size or type of business you?re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
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| Customer Reviews:
 jewelz July 21, 2008
Not so great if this is anew subject or interest for you. Very complicated. It may be good if you akready have a product development companie and you are looking to add products to your existing line.
 Great Book for Any Industry August 14, 2007
2 out of 3 found this review helpful
I currently work for Association Headquarters, an association management copmany, and loved this book. My work is primarily in New Business Development but there is a lot of "product" development that occurs as well. Given we are a service company, this book helped me focus on the best ways to use the process in the book as we move from concept to new service. This book has many applications and has served me well. I applaud the authors for their fine work.
A must-have for product development and marketing professionals June 28, 2007
4 out of 4 found this review helpful
As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!
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