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| Making Money in the Fitness Business | 
 enlarge | Author: Thomas Plummer
Publisher: Coaches Choice Books
Category: Book
List Price: $39.95
Buy New: $22.99
You Save: $16.96 (42%)
Buy New/Used from $21.81
Avg. Customer Rating:  (11 reviews)
Sales Rank: 156159
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: DVD Video
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.9
Dimensions (in): 11 x 8.6 x 0.8
ISBN: 1585187097
Dewey Decimal Number: 610
EAN: 9781585187096
ASIN: 1585187097
Publication Date: August 1999
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Book Description
A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 page 8 by 11 format.
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| Customer Reviews: Read 6 more reviews...
Great Book April 19, 2008
I'm a personal trainer and this industry is full meat heads and corporate idiots that know zero about the fitness world. There main goal is to make numbers and get paid, while the trainer works his/her butt off to make a living. I saw Plummer speak at a seminar and he owns a chain of gyms in Colorado but he explains that in order to run a business you have to first take care of the employees and second creative a great workout atmosphere. Unlike Gold's gym or 24 hour fitness, kid's should be involved as well as grandma and grandpa.
Not meat heads that slam the weights down or overcrowded gyms where people ignore the 30 minute rule on the cardio equipment. Health problems in this country is on the high side of things just look at ur friends and family everyones getting fat and out of shape. We owe it to ourselves as Americans and to our families as fathers, mothers, etc to take care of our fitness and health cause its important.
The Fitness Business is the Hospitality Business November 2, 2007
8 out of 8 found this review helpful
This is the book that I used in a college-level hospitality course.
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.
Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The
 About gym business February 16, 2007
5 out of 7 found this review helpful
This book discusses gym busines: how to set it up, run it, attract members and so on. I was a little disappointed as I was expecting more info on becoming successful as a personal trainer.
The book is good and is based on extensive personal experience of the author. He goes into a lot of detail on how to deal with everyday realities of the gym business. If you want to run a gym, the information will be very useful. But not if you want to practice as a personal trainer.
A must own for Gym owners August 5, 2006
2 out of 3 found this review helpful
Don't even think of starting or running a gym without reading this one! The ideas and lessons saved me thousands. Great for the staff too.
A Great Read May 10, 2006
3 out of 3 found this review helpful
I am 18 years old and very interested in running a gym in the future. I believe this book can help me enormously. I worked at the front desk of a low budget gym, selling memberships for 6 months. I had a great time, but members constantly complained about the broken machines. Even so, members renewed their contracts at a pretty constant rate. By reading this book, I was able to target the pros and cons of the gym that I worked at, and I am even more excited about having a chance to possibly get involved in the fitness industry on a high level.
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