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| Equinomics: The Secrets to Making Money with Your Horse Business | 
 enlarge | Author: Lanier Cordell
Publisher: Esprit de Equestre Publishing
Category: Book
List Price: $24.95
Buy New: $19.98
You Save: $4.97 (20%)
Buy New/Used from $19.98
Avg. Customer Rating:  (5 reviews)
Sales Rank: 175872
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 196
Shipping Weight (lbs): 1
Dimensions (in): 10.9 x 8.2 x 0.6
ISBN: 0975409204
Dewey Decimal Number: 332
EAN: 9780975409206
ASIN: 0975409204
Publication Date: March 1, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Everything you need to develop a profitable horse business. Includes easy to use forms that will help you create effective marketing materials and strategies and to price your services for maximum profit.
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| Customer Reviews:
 Basic Marketing Lessons October 29, 2007
2 out of 2 found this review helpful
Book covers basic marketing lessons that can be fit to use in any business. Some sections go as far to tell the reader that they must pay taxes and have a business plan. This book is not for anyone with a basic understanding of a business. There are far too many spelling and grammer errors.
Equinomics review October 23, 2007
This was easy to read, easy to follow, had great forms and was general enough to apply to most areas of the business.
 Like taking a comprehensive intro business course June 27, 2007
5 out of 5 found this review helpful
This book is invaluable. I would go so far as to say that it is a good business class for anyone, not just horse people. The book is not edited very well, but you hardly notice because it is presented in an honest and direct way. I really recomend it for those who want to be able to make a living in the horse world. Its tools for writing a horse business plan are non-threatening and easy to understand. This book helps you focus your energy and money in the most effective ways you can to grow your business. It has everything from how to do simple market analysis, to making marketing materials to how to set business goals you can achieve and feel good about. For those who are dedicated to making a living with horses, I highly recomend this book (especially since the horse world is a very tough one in which to succeed.
Dont spend money on advertising until you have read this book. March 27, 2007
6 out of 6 found this review helpful
For anyone wanting to make a bigger impact with their advertising or marketing program, you should read this book first. It will change the way you see yourself and your potential clients. This is a book you will pick up and reread often. Its goal is to help you define your market and advertise to that market.
The Best Book on the Subject November 21, 2006
15 out of 15 found this review helpful
This is by far the best book out there on making your horse business a success. It covers, in depth, all of the steps you need to take in marketing your business to your target clientelle. The chapters' cover: 1. Building the Foundation, 2. Do You Have What It Takes?, 3. Determining Your Target Market, 4. Pricing, 5. Marketing, 6. Marketing Communications, 7. Advertising, 8. Advertising Options, 9. Public Relations, 10. The Marketing Plan, 11. What to do When Your Marketing Efforts Work, 12. Building Customer Loyalty. The Appendix includes many helpful forms and questionnaires to help you realize your plan as well as marketing and advertising examples.
Equinomics is written by a marketing consultant who's been in the business for almost 30 years. The best thing about this book is that Lanier has written it to and for the horse person. All of the examples are equine businesses which makes it much easier to implement them into your own equine business.
Lanier's advice and expertise has already helped numerous horse people make their businesses a success. I'm sure she can help you.
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