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| | Location: Home » Making Money » General » The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients | October 7, 2008 |
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| The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients | 
 enlarge | Authors: Lynn Grodzki, Wendy Allen
Publisher: W. W. Norton & Company
Category: Book
List Price: $33.95
Buy New: $25.35
You Save: $8.60 (25%)
Buy New/Used from $24.99
Avg. Customer Rating:  (5 reviews)
Sales Rank: 106101
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 299
Shipping Weight (lbs): 1.3
Dimensions (in): 9.4 x 6.3 x 1.5
ISBN: 0393704629
Dewey Decimal Number: 001
EAN: 9780393704624
ASIN: 0393704629
Publication Date: September 8, 2005
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Focusing on basic business principles and strategies. The initial hype about coaching has deflated, and the profession is coming down to earth. This book explains the current state of the coaching profession and offers basic advice and strategies so that you can plan your practice to operate well on the contemporary business terrain. Whether you are an established coach or just starting out, this book is for you.
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| Customer Reviews:
A wonderful guide July 24, 2008
1 out of 1 found this review helpful
This is really an excellent book for those coaches who are serious about building their business. If you are a coach or new to coaching you soon find out that being a great coach is irrelevant if you don't have people to coach and you won't have people to coach if you don't know how to marketing your business and retain clients. This book is really a step by step guide to setting up a coaching business and it is presented logically. If you are looking for coaching theory or new ways to really help clients this book isn't for you. If you think coaching is an effortless way to make a living, this book is a reality check. If you are committed to taking the required actions to make you a financially successful coach, this is a must read.
 One of only a few books that talks about the "business of" coaching; Could have been better, but it wasn't bad. March 17, 2007
26 out of 26 found this review helpful
I liked this book. I'm glad I purchased it. There really are not that many books available at present on "the business" of coaching. The other one I have, that I'm about to review, is Four Steps to Building a Profitable Coaching Practice (ISBN: 0595296602) which was written in 2003.
I'd say the instant book does a good job of describing the coaching field outside of the sports realm. It talks about whether many of its participants make a reasonable living (they don't), and it talks about the various fields or backgrounds coaches come from (therapy practitioners and consultants). It tries to be helpful in explaining how to be a successful coach from both a coaching perspective and from a business perspective. There are 17 chapters included:
1. Coaching: Trend or Fad?
2. The Differences Among Coaching, Therapy, and Consulting
3. Becoming a Great Coach
4. Four Questions to Your Perfect Fit
5. From Specialty to Niche
6. Attracting Ideal Clients
7. The Coach as Entrepreneur
8. Business and Your Emotional Intelligence
9. Why Good Coaches Go Broke
10. Staying Safe and Legal
11. Executive and Leadership Coaching
12. Business Coaching
13. Skills Coaching
14. Career Coaching
15. Life Coaching
16. Wellness Coaching
17. Creativity, Relationship, and Spiritual Coaching
My favorite chapters were 2, 5, 12, and 13. I am in the process of putting together a business plan for an online coaching business that will compete directly with many law firms, accounting firms, and fiduciary departments in banks. As a result, Chapter 2 was of particular interest to me because it compared coaching to counseling (legal counseling). Coaching that crosses the line into legal counseling can be construed as the unauthorized practice of law which is regulated on a state by state basis. I can't say that I thought the book did a particularly good job of explaining the difference, but it was better than most articles on the subject I have read.
The book explains that only about 10% of professional coaches gross six figures in a given year. That is not a very good statistic. But I suspect the success rate is so low because most coaches are not very knowledgeable about starting and running a business so it is profitable. The authors in this book attempt to explain how the 90% could make more money by including chapters 5, 6, 7, and 9. And I thought these four chapters had some good content. But I think the reader would have benefited more if the book had instead covered in detail the importance of having a sound written business plan, and how to go about writing a sound business plan. The book did not do this. At least I didn't see it.
If you are looking for a book to tell you how to be successful as a professional coach, then I don't think this book is for you. However, if you are looking for a book that will cover many of the issues you need to consider if you want to have your own coaching business, then you'll get a lot from this book. 4 stars!
Any who desire to coach professionally must have The Business And Practice Of Coaching at hand February 6, 2006
7 out of 13 found this review helpful
There are plenty of casual guides on the market on how to coach various sports; but few take the more detailed approach of showing how to build a thriving coaching business, even though some 30,000 coaches have entered the profession in the past five years. There's lots of competition in coaching and so few find themselves able to earn a living wage: that's where The Business And Practice Of Coaching: Finding Your Niche, Making Money, And Attracting Ideal Clients comes in. Chapters are written by two veteran business coaches which provide exercises, tips, and plans to help coaches succeed, from drawing links between community needs and coaching to refining skills to attract public attention and targeting a profitable niche market. Any who desire to coach professionally must have The Business And Practice Of Coaching at hand.
Any who desire to coach professionally must have The Business And Practice Of Coaching at hand February 6, 2006
2 out of 12 found this review helpful
There are plenty of casual guides on the market on how to coach various sports; but few take the more detailed approach of showing how to build a thriving coaching business, even though some 30,000 coaches have entered the profession in the past five years. There's lots of competition in coaching and so few find themselves able to earn a living wage: that's where The Business And Practice Of Coaching: Finding Your Niche, Making Money, And Attracting Ideal Clients comes in. Chapters are written by two veteran business coaches which provide exercises, tips, and plans to help coaches succeed, from drawing links between community needs and coaching to refining skills to attract public attention and targeting a profitable niche market. Any who desire to coach professionally must have The Business And Practice Of Coaching at hand.
Any who desire to coach professionally must have The Business And Practice Of Coaching at hand February 6, 2006
2 out of 13 found this review helpful
There are plenty of casual guides on the market on how to coach various sports; but few take the more detailed approach of showing how to build a thriving coaching business, even though some 30,000 coaches have entered the profession in the past five years. There's lots of competition in coaching and so few find themselves able to earn a living wage: that's where The Business And Practice Of Coaching: Finding Your Niche, Making Money, And Attracting Ideal Clients comes in. Chapters are written by two veteran business coaches which provide exercises, tips, and plans to help coaches succeed, from drawing links between community needs and coaching to refining skills to attract public attention and targeting a profitable niche market. Any who desire to coach professionally must have The Business And Practice Of Coaching at hand.
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